Here's how you can build assertiveness and confidence in cold calling.

Set achievable goals for yourself, such as making a certain number of calls each day or securing a certain number of appointments. Track your progress and celebrate your successes along the way

Disarming honesty. Have an honest conversation and listen to your prospect, listen more than you speak. Understand that you can't lose what you don't have and it's okay for the prospect to say no.

Faça um roteiro, não um script! Um roteiro de vendas é uma orientação flexível, não um script rígido. Funciona como um checklist para guiar a conversa, permitindo que o vendedor se adapte a cada interação. A flexibilidade é essencial para capturar detalhes importantes, lidar com objeções inesperadas e explorar oportunidades de venda. O sucesso está em ler a situação, adaptar-se às necessidades do cliente e construir uma conexão genuína que aumenta as chances de fechar a venda.

Let everyone make their own speech, let's not all have the same one. You have to be comfortable with it. From here, a series of lines, or points that you want to touch always

Do not use a script. Your greatest success will come when you learn how to talk to prospects confidently and organically. Learn as much as you possibly can about your product, your industry, your competition, and your customer's needs. If you don't know something, don't pretend to know, ask questions. Create a document with talking points and questions to turn to if you get overwhelmed.

Na cold call, o modo como você se comunica é tão importante quanto o que você diz. Três elementos-chave - segurança, entusiasmo e autoridade - moldam o impacto da sua mensagem. O tom de voz é crucial: uma voz calma e lenta transmite autoridade, enquanto uma voz alegre e positiva incentiva o interlocutor a se abrir. A inflexão na comunicação direciona a conversa, com a inquisitiva solicitando mais informações e a declarativa transmitindo certeza. Controlar o ritmo da fala mantém a clareza e permite ajustar-se ao lead, adaptando-se ao seu ritmo. Essas nuances são fundamentais para uma cold call eficaz.

Do you know why Leo Messi has got to where he is? Do you think it's just because of his natural gift? It's because he TRAINS every day! Do you? if you train every day your voice, if every day you record yourself, if every day you examine every day some calls ...... YOU IMPROVE

There's only one technique that matters for confidence and assertiveness in cold calling. Shout down the phone as loud as you can. If you ain't much of a shouter, think of something you love. Maybe your pet, the kettle or them really expensive plates you never use. Then think of someone or something you absolutely hate. Probably one of the neighbours, or maybe the cat that's always taking dumps in your garden. That's who you're shouting at. You really have to mean it. Do that enough times and you're gonna win customers. Fear is a wonderful motivator, nothing creates fear like a complete stranger shouting at you to buy stuff down a phone.

Value your failures and mistakes; they've shaped your journey. Continue moving forward, even through setbacks. You've already achieved more than you imagined, so keep striving. You're capable of even greater things.

What differentiates the best from the rest is MENTALITY, and this is cultivated (just like muscles in the gym). How can you develop it? Give yourself mini-prizes for accomplishing tasks such as X calls before y time, x answers, etc...

I believe mindset is our most valuable tool in life, not just in sparking up meaningful conversations. What makes it so powerful is also what makes it so dangerous, we can choose to use it to our benefit or our detriment. Incremental improvements to the way we think everyday will help lead us. If you can master this, you can improve everything you want to, including cold calling. Make the call expecting to get your desired outcome. This will greatly improve results.

Learn from successful sales people. This is so helpful through attending training session and staying updated in industry trends.