Here's how you can connect and establish relationships with potential investors in Agribusiness.

Muito além do pitch deck: Captação de Investimentos = processo + relacionamento Você precisa ter clareza sobre qual vai ser seu use of proceeds, bem como os objetivos principais da sua rodada. Além disso, captação é um processo que vai exigir muito do time de fundadores! Inicie sua rodada de captação com pelo menos 12 meses de runaway.

Attend agribusiness events to meet investors in person. Connect with investors on LinkedIn and engage with their content. Join industry associations to access investor networks. Prepare a strong pitch that highlights your business's potential. Ask mutual contacts for introductions to build relationships.

Define Your Objectives: Clearly articulate what you need from investors – is it capital, expertise, or partnerships? Understanding your goals will guide your entire approach. Set Specific Targets: Determine the amount of funding required, the timeline for raising funds, and the types of investors (angel investors, venture capitalists, etc.) you are looking to attract.

Profile Potential Investors: Look for investors who have a history of investing in agribusiness or related sectors. Investigate their investment portfolios to ensure alignment with your business model. Leverage Databases: Utilize platforms like Crunchbase, AngelList, and LinkedIn to find detailed information on potential investors and their investment patterns.

To connect with agritech investors in the UK, start by researching and identifying investors on platforms like AngelList, Seedrs, and Crowdcube, and through directories like UKBAA and Innovate UK. Network at industry events such as the REAP Conference and Future Farm Technology Expo, and participate in start-up pitch events. Leverage LinkedIn and social media to connect and engage with investors. Join incubators and accelerators like Agrimetrics and Innovate UK’s Agritech Catalyst, and become a member of associations such as Agri-Tech East. Use referrals and advisors to make introductions. Prepare a strong pitch deck and proof of concept, and maintain regular communication with investors.

Attend Industry Conferences: Participate in agribusiness conferences, expos, and seminars. These events are hotspots for meeting investors and industry experts. Join Professional Associations: Become a member of agribusiness associations and attend their events to expand your network and gain credibility.

Como sempre falo: captação é processo e relacionamento, e com isso, os eventos é um canal importante neste processo. No mundo do VC a expressão "quem não é visto não é lembrado" é real, por isso tente manter sempre seus possíveis investidores atualizados. Alguns eventos relevantes para se manter conectado com investidores: Rural Summit (The Yield Lab Latam + Rural Ventures & Arara Seed), Agro Innovation Week, Harvesting Innovation da SP Ventures e World Agritech South Summit.

"O pitch deck muitas vezes pode ser o seu primeiro contato com os potenciais investidores." O deck não é apenas um conjunto de imagens bonitas e frases de efeito. Ele precisar ter um conteúdo estruturado, relevante e de qualidade para ajudar o investidor no processo de tomada de decisão. Então, é importante que o pitch deck contenha as informações da maneira mais objetivas possível, trazendo dados financeiros, mercadológicos e técnicos que reflitam de fato a estratégia do negócio. O ideal é que não seja superficial e nem muito tecnicamente profundo, dificultando o entendimento de quem não conhece muito sobre o mercado. O pitch não é documento estático e pode ser alterado dependendo do perfil do investidor.

Develop a Compelling Story: Create a pitch that highlights the unique value proposition of your agribusiness, focusing on innovation, market potential, and sustainability. Use Data and Projections: Back your pitch with solid data, market research, and financial projections. Investors are more likely to be persuaded by a well-researched and data-driven presentation. Practice Makes Perfect: Rehearse your pitch multiple times to ensure clarity and confidence. Tailor your pitch to address the specific interests and concerns of each investor.

Send Personalized Messages: After initial meetings or networking events, follow up with personalized emails or messages, expressing your appreciation and reiterating key points from your conversation. Provide Additional Information: Share any requested documents or additional information promptly. This demonstrates your professionalism and dedication.

Stay Engaged: Maintain regular contact with potential investors through updates on your business progress, industry news, or invitations to company events. Seek Feedback: Ask for constructive feedback on your business model and pitch. This not only helps improve your approach but also shows that you value their expertise. Show Gratitude: Always thank investors for their time and consideration, regardless of the outcome. Building a positive rapport can lead to future opportunities.