Here's how you can effectively follow up with contacts after networking events.

1 Personalize Emails

When reaching out to your contacts post-networking event, it's crucial to send personalized emails. A generic message can seem insincere and is less likely to receive a response. Mention a specific topic you discussed or a mutual interest that came up during your conversation. This shows that you were genuinely engaged and are interested in the person, not just the opportunity they may represent. Personalization helps build rapport and sets the stage for a continued relationship.

2 Timely Response

Timing is everything when following up with new contacts. Ideally, you want to reach out within 24 to 48 hours after the event. This ensures that the interaction is still fresh in both parties' minds. A prompt follow-up conveys enthusiasm and professionalism, indicating that you're someone who takes initiative and values the new connection. Waiting too long can make it harder to reignite the initial spark of your conversation.

3 Value Proposition

Offering something of value can significantly enhance your follow-up. This could be an article, a piece of advice, or an introduction to someone in your network that could benefit them. By providing value, you demonstrate that you're not just interested in what you can gain, but also in what you can contribute. This approach fosters goodwill and is more likely to lead to a reciprocal exchange of value in the future.

4 Consistent Communication

Once you've established initial contact, it's important to maintain consistent communication. This doesn't mean bombarding them with messages, but rather checking in periodically with updates, questions, or more valuable information. The key is to stay on their radar without being intrusive. Over time, this consistent communication can help deepen the relationship and increase the likelihood of collaboration.

5 Social Media

Utilizing social media is a powerful way to keep the connection alive. Connect with your new contacts on professional platforms like LinkedIn, where you can engage with their content and keep up with their professional achievements. Commenting on their posts or sharing relevant content can keep the interaction going and provide more opportunities for engagement outside of the occasional email.