Last updated on Jun 10, 2024

Here's how you can effectively utilize social media platforms for networking in the strategy field.

Networking is the cornerstone of success in any field, particularly in strategy where connections can lead to new insights, partnerships, and opportunities. Social media platforms offer a vast landscape for networking, but to navigate it effectively, you must be strategic. By leveraging these platforms, you can establish a professional presence, engage with thought leaders, and participate in conversations that matter. This article will guide you through the process of using social media to your advantage within the strategy field, ensuring that your time online translates into valuable professional relationships and knowledge.

1 Define Goals

Before diving into the vast world of social media, it's crucial to have clear objectives. Are you looking to connect with peers, find mentors, or scout for business opportunities? Your goals will shape the content you share, the conversations you engage in, and the connections you seek out. Without a clear strategy, you risk getting lost in the noise. Remember, quality over quantity applies to networking; it's better to have meaningful interactions with a few key individuals than to cast a wide but superficial net.

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Raul Arredondo - ᗩᑌTO, Eᐯ, ᗷᗩTTEᖇY

I Accelerate Your Growth™️ 💠 Global Strategy & Marketing Executive 💠 eMobility & Battery Nerd 💠 Spanish, Italian & French Fluency 💠 AI Enthusiast 💠Digital Transformation & Industry 4.0 Leader 💠 DEIB Champion
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What are your ultimate goals as well as, what are the KPIs that you're gonna use to measure success. It's only after defining your strategy and goals that you should move ahead and start your social media activities. Another important step (arguably step ZERO) is that you define the WHY of using social media to achieve your overall strategic goals.

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Thimmegowda PR

Assistant Plant Protection Officer
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In present days, social media sharing is one of the best place to get more visibility of your content. More and more social media sharing helps in building organic traffic for your blog posts as well as for YouTube also.

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2 Choose Platforms

Not all social media platforms are created equal, especially when it comes to professional networking in the strategy field. Select platforms that align with your goals and where your target audience is most active. LinkedIn, for example, is a natural choice for professional networking, while Twitter can be excellent for engaging in real-time discussions on strategic topics. Tailor your platform choices to where you can best showcase your expertise and engage with the strategy community.

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Raul Arredondo - ᗩᑌTO, Eᐯ, ᗷᗩTTEᖇY

I Accelerate Your Growth™️ 💠 Global Strategy & Marketing Executive 💠 eMobility & Battery Nerd 💠 Spanish, Italian & French Fluency 💠 AI Enthusiast 💠Digital Transformation & Industry 4.0 Leader 💠 DEIB Champion
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Customer obsession is critical to understand your target customers. It's based on this customer obsession that you have to pick the best social platform where your customers are, where they look for information, where they look for suppliers. Remember, the social media is simply another digital channel for you to reach our customers. So make sure that you pick the one that is best suited to influence your target customers.

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3 Optimize Profile

Your social media profile is your digital business card. It's essential that it reflects your professional brand and clearly articulates your expertise in strategy. Use a professional photo, craft a compelling bio, and include keywords related to your area of strategic expertise. This will not only help you get found by the right people but also provide a strong first impression to anyone who stumbles upon your profile during their networking efforts.

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Raul Arredondo - ᗩᑌTO, Eᐯ, ᗷᗩTTEᖇY

I Accelerate Your Growth™️ 💠 Global Strategy & Marketing Executive 💠 eMobility & Battery Nerd 💠 Spanish, Italian & French Fluency 💠 AI Enthusiast 💠Digital Transformation & Industry 4.0 Leader 💠 DEIB Champion
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You first need to define a brand strategy for yourself. It's based on this brand strategy that you then execute your social media campaign, building the brand that resonates with your target customers. Understand that with any brand building activity, you will need to invest time and resources to creating a valuable personal brand.

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4 Engage Actively

Active engagement on social media is key to building and maintaining your network. Comment on posts, share relevant content, and start discussions. This demonstrates your knowledge and interest in the strategy field and encourages others to interact with you. Remember to be authentic and provide value in your interactions; it's about building relationships, not just increasing your follower count.

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Raul Arredondo - ᗩᑌTO, Eᐯ, ᗷᗩTTEᖇY

I Accelerate Your Growth™️ 💠 Global Strategy & Marketing Executive 💠 eMobility & Battery Nerd 💠 Spanish, Italian & French Fluency 💠 AI Enthusiast 💠Digital Transformation & Industry 4.0 Leader 💠 DEIB Champion
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You have to be consistent, and authentic. It's not just engaging with other people on their content, but also consistently posting on topics that are important for you. You also to find your voice and be authentic to the voice when you post, or when you comment or engage in other ways with your target audience.

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5 Share Insights

To position yourself as a thought leader in the strategy field, share your insights and perspectives. Write articles, post updates on strategic trends, or share case studies from your own experience. This not only showcases your expertise but also sparks conversations and attracts professionals who are interested in the same topics. Your content can serve as a bridge to new connections and opportunities.

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Raul Arredondo - ᗩᑌTO, Eᐯ, ᗷᗩTTEᖇY

I Accelerate Your Growth™️ 💠 Global Strategy & Marketing Executive 💠 eMobility & Battery Nerd 💠 Spanish, Italian & French Fluency 💠 AI Enthusiast 💠Digital Transformation & Industry 4.0 Leader 💠 DEIB Champion
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You need to make sure that in every interaction you are adding value to your audience. Often this means that you provide free insights to your audience to help them better understand your industry or your function. However you decide to engage your audience, always remember that every interaction has to deliver value to your audience in some way.

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6 Follow Up

Lastly, don't let your networking efforts on social media be in vain; follow up with new connections. If you've had an interesting exchange or someone has shared your content, reach out with a personalized message to thank them or propose a virtual meet-up. Building a network is not a one-time event but an ongoing process that requires nurturing relationships just like in the offline world.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kapil Lehar

Solving business problems using Strategy & Analytics | 2x HBS Strategy Certified | BI & Data Science Architect | PMP
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Not all social media platforms are created equal. However, whatever platform you wish to choose, make sure you add value to someone in some way. That's the best way to nurture relationships, online or offline

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Here's how you can effectively utilize social media platforms for networking in the strategy field.

1

2

3

4

5

6

7

1 Define Goals

2 Choose Platforms

3 Optimize Profile

4 Engage Actively

5 Share Insights

6 Follow Up

7 Here’s what else to consider

Strategy

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Here's how you can effectively utilize social media platforms for networking in the strategy field.

1

2

3

4

5

6

7

1 Define Goals

2 Choose Platforms

3 Optimize Profile

4 Engage Actively

5 Share Insights

6 Follow Up

7 Here’s what else to consider

Strategy

Rate this article

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