Here's how you can enhance your email marketing campaigns with automation tools in direct sales.

Email segmentation is about ensuring you're sending the right email to the right person/group. While we continue to add more and more emails to our catalogs, at the end of the day it's not how many you send, but how many resonate with the audience. Having the correct segment goes a long way to achieving relevancy and ultimately captures the attention we're all striving for.

To me, email marketing is about creating value! If marketing emails are all about the offering, what you do, how you do it, why you are better, etc, that is a pitch, and prospects hate it. Here's a question: "How do you feel when a vendor pitches you?" My guess is you really dislike it; it causes you to bristle, and your gut reaction is to get rid of them. So, if you don't like it, why would your prospect like it? If you want your prospect's attention, you need to earn their trust by showing them you know things to help them avoid mistakes. Tools and solutions are a dime a dozen, and most leave buyers with buyer's remorse because they do not achieve the strategic outcomes they need. Your job is to help them with their outcomes.

Importante ter um CRM que já traga sua separação por canais de forma a ter um melhor aproveitamento do disparo de comunicação que fará, tendo com isso a comunicação eficaz para aquele formato de cliente. Atualmente os CRMs já possuem campos que segmentam os clientes, importante ter treinamento correto, orientado, para que o time faça o preenchimento correto. Alguns CRMs já possuem dentro dele mesmo o disparo de e-mails, o que facilita muito a comunicação pois recebe o e-mail normalmente da pessoa que já fala com ele, diminuindo a possibilidade de cair em "SPAM". Depois criar as artes e comunicações corretas por segmento e por objetivo, se estão em topo ou início de funil.

One thing I always recommend is segmenting your email list. Not every client is the same, so why send the same email to everyone? By using automation tools, you can easily group your clients based on their interests or purchase history. This way, each email feels more personal and relevant.

Automation doesn’t mean losing the personal touch. What I do is use it to send out personalized messages. You can use the tools to address each recipient by name, refer to their specific needs, or even offer personalized discounts. This makes your clients feel like you’re speaking directly to them, even when it’s automated.

A/B testing is like asking if the grass is greener on the other side. When it comes to emails and whether there's more juice to squeeze out of them the only way to know is to test out a hypothesis. Can we improve open rates - testing subject lines is the only way to find out. Tone, personalization and relevancy can all contribute to whether your email stands out amongst the others in the inbox. Struggling with CYR, aren't we all? Having a CTA that resonates and draws enough interest to click on the link is the challenge. Not one that can't be improved on if course, but one that could use..... A/B testing! Always Be Testing, that's the golden rule. Test, fail fast and learn.