Here's how you can establish a powerful personal brand as a writer entrepreneur.

Goals are an integral part of every successful person's life. Setting realistic goals is essential to achieving them. Once you have your goals, plan and schedule specific times to work towards them. Goals can be a great source of motivation. However, setting unrealistic goals can lead to disappointment and negatively impact self-esteem. It can result in anger and stress, which isn't beneficial. Remember, goals are meant to help you grow, not cause anxiety.

I recently pivoted from Features Writing to Fiction. It’s an entirely different niche with new rules to learn, and branding challenges to execute. 𝗠𝗢𝗗𝗘𝗟 - Research first. What does success look like in your writing field? Where do successful writers end up being discussed? Where do they go to have online or in person conversation? 𝗣𝗟𝗔𝗡 – How can you begin to emulate and imitate their actions? 𝗜𝗠𝗣𝗟𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡 𝗕𝗘𝗦𝗧 𝗧𝗜𝗣 - 𝗧𝗛𝗘𝗠𝗘 𝗬𝗢𝗨𝗥 𝗗𝗔𝗬𝗦 Mike Vardy @MikeVardy , a ‘Productivity Strategist’ uses a weekly plan with daily focus. A writer’s life, unfortunately, isn’t just writing! It’s marketing, sales, editing, communicating with potential readers, web dev (oh yes you can!). Each weekday gets a focus.

3 steps to build a strong personal brand as a writer: 1. Do good work! 2. Be consistent: write for particular outlets, share advice on the same topics, etc. 3. Make it public. Share new work with your audience and make your work easily accessible for those who may want to work with you.

To establish a powerful personal brand as a writer entrepreneur, start by defining clear, achievable goals. Determine what you want to be known for, whether as a thought leader in a specific genre or an innovator in self-publishing. Set SMART goals—specific, measurable, attainable, relevant and timely. These goals create a roadmap for your branding journey, guiding your actions and ensuring consistent communication of your brand across various platforms, ultimately helping you build a strong, recognizable presence.

Tener objetivos claros nos ayuda a identificar cuáles son nuestras fortalezas, amenazas, oportunidades debilidades (FODA), y en consecuencia a trazar los caminos que nos llevarán al éxito en cualquier proyecto. Para tener una voz propia, pertinente, inteligente e innovadora es fundamental saber qué queremos lograr y cómo vamos a lograrlo.

Written content instantly becomes more authentic and engaging when the writer is fascinated by the topic. Not only will your writing be more genuine, interesting, and colourful when you find that niche, but you'll have more passion for the work. Having this bigger fuel tank will help you become a prolific voice. I found my niche on day one as a technology journalist, which soon led to me writing over 700 articles. To this day, my deep interest in technology makes me excited to put pen to paper.

I discovered my niche by committing to posting daily to LinkedIn for 730 days in a row—yes, that is two years. I was employing the wisdom often attributed to Abraham Lincoln of cutting down a tree. Lincoln is frequently quoted as saying. “ Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” I wanted to take the same approach to discovering my niche. By writing daily for an extended period, I would sharpen my words until my niche appeared. After about six months, I learned that helping entrepreneurs and creatives write their first book is my niche.

Una de las cosas que encuentro más fascinantes de la escritura es que nos ofrece la posibilidad de hacer que esas cosas que nos distinguen, nos hagan trascendentes. Son muchos los escritores que encuentran el éxito cuando empiezan a escribir sobre esas cosas que realmente les apasiona. Entonces reconocer esos elementos que te hacen diferente y esos espacios en los que te puedes mover como pez en el agua, “encontrar tu nicho”, es tan importante como trabajar en la técnica de redacción y la ortografía.

Start with your visual elements: choose a consistent color scheme, design a memorable logo, and select typography that reflects your style. These should be used across your website, social media profiles, and any other branding materials. But it’s not just about visuals—your verbal identity is crucial too. Develop a unique voice that shines through in your writing, whether you’re aiming for witty, informative, or inspiring. Consistency is key; your image and voice should align across all platforms to build recognition and establish trust with your audience. This cohesive approach helps you stand out in a crowded market and makes a lasting impression on your readers and potential clients.

Whatever you write should resonate with and be appreciated by people. You can achieve this by creating content tailored to your target audience. Connecting with your audience is essential; relatable content is critical to engagement. Asking questions and using polls can also boost engagement, but it is crucial to ensure that your content is relevant to your audience.

Absolutely spot on! Engaging with your audience really is the secret sauce for building a strong personal brand. I’ve learned that when you take the time to connect on a personal level, it’s like turning followers into a community. I make it a point to respond to comments and share a bit of behind-the-scenes content—it’s amazing how these small gestures can make a big difference. How do you find the balance between sharing valuable content and maintaining that personal touch? Would love to hear your take on it!

As a writer entrepreneur, building your personal brand starts with engaging your target audience. Engagement has proved to be one of the most effective ways to build your brand identity in any industry. A brand without engagement is like a vehicle without fuel to run on.

En un mundo en el que vivimos constantemente bombardeados de información, es fundamental ofrecer contenido relevante para nuestra audiencia. Actualmente, muchísimas personas pueden publicar sus contenidos en diferentes medios, sin importar su profesión u objetivo final. Sin embargo, quienes logran resaltar son esas que identifican las necesidades de su audiencia y les ofrecen textos pertinentes y de calidad, que les permiten conectar y establecer relaciones duraderas con su público. Al final escritores y lectores dependen los unos de los otros y es importante no perderlo de vista.