Here's how you can evolve your personal brand during role or industry transitions.

Assessing your core values and strengths is crucial for evolving your personal brand. 🌟 Identify what sets you apart in the digital marketing landscape. Your unique strengths are your brand's foundation. Align your personal brand with your core values. This ensures authenticity and consistency across all platforms. Remember, a well-defined personal brand makes transitions seamless and credible. 🚀

Your values are like your personal compass, guiding your choices and behaviors. In this exercise, you’ll work towards identifying, defining, and aligning your values. Here are some questions that will help to identify your top values. Pause, and take a moment to reflect. Remember there are no right or wrong answers. Step 1: Identify the times when you were happiest Step 2: Identify the times when you were most proud Step 3: Identify the times when you were most fulfilled and satisfied Step 4: Determine your top values, based on your experiences of happiness, pride, and fulfillment Step 5: Prioritize your top values Step 6: Reaffirm your values

When changing roles or industries, take time to assess your current personal brand. Research successful career transitions in your target field. Then gradually update your brand - your online presence, resume, elevator pitch - to align with this new direction. Communicate changes transparently and be prepared to address any backlash. The key is evolving authentically while staying true to your values. With planning and transparency, you can successfully transition your personal brand.

Hay algo importante en el camino de la vida, no solo de la marca personal, y es el poder de la pausa, que en algunas circunstancias las hacemos voluntaria y conscientemente pero en otras, es la vida misma quien toma decisión o impulsa cambios por uno. En cualquier escenario, entender lo valioso de parar, dar un paso más lento o al costado para ver con objetividad o reflexionar sobre cómo nos afectan los cambios y la forma para sacar el mejor provecho es fundamental para abrazar el cambio y evaluarnos. Convierte la pausa en aliada de tu marca personal para evaluar y recalibrar si es necesario.

Compartir tu camino es una de las mejores formas en ser una persona autentica y real. El syndome de la vida perfecta crea una gran distancia entre tu y las personas que te rodean. Compartir tu camino y compartir las cosas por las que pasas durante ese camino te harán una persona mas cercana. Recomiendo el libro "Muestra tu Trabajo" de Austin Kleon pues no solamente comparte la importancia de comunicar los cambios, sino que te da maneras en las que los puedes hacer.

THIS is one of my favorite topics, having navigated career changes myself. Be consistent YES, but also tweak along the way as you see what works, especially what's on LinkedIn. Finessing your titles, key skills at the front end and then hone in on your voice/messaging from there. You got this!