Here's how you can keep up with the latest industry trends as a market research professional.

O site WGSN oferece muitos artigos gratuitos sobre tendências dos mais diversos nichos. Vale muito a pena a pesquisa. Eles também oferecem consultorias, então além de poder ver gratuitamente muita coisa, é possível contratar os serviços.

Don't just passively consume reports, become a master curator. Develop a system for identifying and filtering trend reports based on their relevance to your specific industry and research focus. Example: Utilize industry association websites and market research aggregators to find targeted reports that address your specific needs. This approach ensures you're not wasting time on generic reports.

Don't just collect contacts, become a master connector. Identify potential collaborators whose expertise complements your own. Facilitate introductions between researchers with diverse skillsets and industry knowledge. Connect a quantitative data analyst with a qualitative researcher to develop a more holistic research approach. This fosters cross-pollination of ideas and leads to richer research findings.

Attend market research conferences, trade shows, seminars, and networking events to stay informed about the latest trends, innovations, and best practices in the industry. Take advantage of opportunities to hear from industry experts, participate in panel discussions, and engage in knowledge sharing with peers.

Participar de eventos de networking oferece oportunidades para trocar conhecimentos e aprender sobre tendências emergentes, mesmo virtualmente. Entre em grupos, participe de palestras, faça cursos gratuitos e tudo que for necessário para conhecer pessoas da sua área.

There are tools and websites that one should be familiar with, such as Google Trends, reading the news, and following the most discussed topics. It's important to study trends directly from the public over a medium-term period. Don't just measure the current information of your business; also look at how the environment is evolving and whether there's a smart, coherent way to follow a trend, or if you are falling behind on an innovation that others have already introduced. It's not about copying, but rather taking references and always improving.

Listening to social media is like having ears everywhere without being accused of spying! It's truly a superpower in today's digital world. On one hand, it's fantastic for getting real-time insights into brand perception, emerging trends&market opportunities. But on the other hand, it can feel trying to drink from a firehose with the sheer volume of data and the challenge of separating the signal from the noise. And let's not forget the occasional risk of stepping on a virtual landmine if user comments aren't managed wisely. So, while it's a powerful tool “handling dynamite” you've got to be smart about it and think outside the box !

Escucha social es indispensable, así como el conocimiento de herramientas como google trends, usos de hashtags, tendencias en RR.SS. dan señales de temas en boga que debemos conocer o estar al tanto.

Vivimos en un mundo de cambio constante, y así como las tendencias cambian, los enfoques nuestros deben de estar alineados o bien con suficiente criterio técnico para afrontar escenarios cambiantes.

Subscribe to industry publications, journals, and research reports to stay informed about the latest market research trends, case studies, and thought leadership articles. Follow leading market research publications such as Quirk's Marketing Research Review, GreenBook, Research Live, and Research World to access valuable insights and analysis.

Revistas, blogs, vlogs, RR.SS. y referentes en temas especializados, son elementos indispensables que se deben de siempre de tener en la mira.