Last updated on Jun 28, 2024

Here's how you can master the key skills for a successful career in Search Engine Optimization.

Understanding SEO is crucial for anyone looking to thrive in the digital marketing space. Search Engine Optimization (SEO) is the art and science of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. With the right approach, you can develop the necessary skills to ensure your web pages hit the sweet spot of search engine rankings.

1 Keyword Mastery

To excel in SEO, you must become adept at keyword research. This involves identifying the terms and phrases that people enter into search engines when looking for products, services, or information related to your business. Use tools designed for keyword discovery to find high-volume, low-competition keywords that can drive targeted traffic to your website. Understanding the intent behind keywords and how to strategically incorporate them into your content is a cornerstone of effective SEO.

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Bihag Mehta

Associate Vice President | 10+ Years of Experience | Ex - Savit | Ex-Ethinos | Resultrix | Organic Growth | Revenue Management | Content Marketing | Helping Brands Reach Potential Customers
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Before analysing any keywords what we can do is, think from a user perspective and understand what we as a user could have searched on Google. This will help you understand what your client would be expecting. Hence, I always prefer checking the keywords through keyword planner and Google search. Search volume is not the only parameter but we should also focus on what competitors are using, what is being searched on Google and intent-based keywords. As far as the context behind the keyword is clear, you are good to go ahead with targeting. Lastly, check the avg. search volume trend, whether it has increased or decreased and accordingly select the keywords.

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2 Technical SEO

Technical SEO refers to optimizing the technical aspects of your website to improve its visibility in search engines. This includes ensuring your site is mobile-friendly, has fast loading times, and utilizes secure connections via HTTPS. Additionally, creating an XML sitemap and properly using robots.txt can guide search engines as they crawl and index your site. Addressing these technical elements can significantly boost your site's search engine performance.

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Bihag Mehta

Associate Vice President | 10+ Years of Experience | Ex - Savit | Ex-Ethinos | Resultrix | Organic Growth | Revenue Management | Content Marketing | Helping Brands Reach Potential Customers
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As per my experience, some major aspects go with every website, Page load time is one of the major ranking factors and it covers CDN, highly configured servers, AMP, Webp images, Javascript optimisation, Nitropack (Mostly for Wordpress) Coding - Prefer keeping the backend script parallel as having less number of lines helps you load the page faster. UX/UI - We all are damn lazy and want things to be easily accessible so keeping different sections directly visible and less use of CSS will again help boost performance Robots- Do block all the malicious bots if the list is handy and block the non-relevant pages XML Sitemap - Keep the frequency (Daily or Weekly) and set the priority to 1 for the home page and 0.9 for the rest of the pages.

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3 Content Creation

Content is king in the realm of SEO. Your ability to craft high-quality, relevant content that resonates with your audience is paramount. This includes not only writing informative blog posts or articles but also ensuring that your content aligns with search intent. Use the keywords you've researched to inform your content strategy, but always prioritize the value and readability for your audience over keyword stuffing.

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Bihag Mehta

Associate Vice President | 10+ Years of Experience | Ex - Savit | Ex-Ethinos | Resultrix | Organic Growth | Revenue Management | Content Marketing | Helping Brands Reach Potential Customers
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Content is king and it should be treated as the king. But gone are the days when content around the topic with keywords was the only factor that contributed to rankings. The times have changed and so is the approach towards writing content. "Google wants People-First content", with this being said, for rankings, keyword-optimised content is a must. However, confining to a set of keywords may not be strategic. Hence, to make the most out of content creation for SEO purposes, it is important to work around permutations of the keywords, and use them in phrases to increase the chances of finding a position in the top rankings of SERPs. Yes, the content should also speak for the brand, making your content ideal, and catering to every aspect.

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4 Link Building

Link building is a powerful skill in SEO, as search engines view backlinks as votes of confidence. Focus on acquiring high-quality links from reputable websites within your industry. This can be achieved through guest blogging, creating shareable infographics, or producing compelling content that naturally attracts links. Remember, a few authoritative links can be more beneficial than numerous low-quality ones.

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5 Analytics Insight

To refine your SEO strategy, you must understand how to analyze your results. Familiarize yourself with analytics tools that can provide insights into your website's performance. Track metrics such as organic traffic, bounce rate, and conversion rates to gauge the effectiveness of your SEO efforts. Use this data to make informed decisions about where to focus your optimization for the best return on investment.

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6 Social Signals

While social media may not directly impact search rankings, it's important to understand the role social signals play in SEO. Engaging with your audience on social platforms can increase the visibility and shareability of your content. This indirect influence can lead to more backlinks and higher traffic, which are key factors in search rankings. Cultivate a strong social media presence to complement your SEO strategy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can master the key skills for a successful career in Search Engine Optimization.

1

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1 Keyword Mastery

2 Technical SEO

3 Content Creation

4 Link Building

5 Analytics Insight

6 Social Signals

7 Here’s what else to consider

Search Engines

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Here's how you can master the key skills for a successful career in Search Engine Optimization.

1

2

3

4

5

6

7

1 Keyword Mastery

2 Technical SEO

3 Content Creation

4 Link Building

5 Analytics Insight

6 Social Signals

7 Here’s what else to consider

Search Engines

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