Last updated on Jun 27, 2024

Here's how you can navigate the differences between in-person and online networking.

Navigating the networking landscape requires a keen understanding of the nuances that differentiate in-person from online interactions. In the realm of building professional relationships, both platforms offer unique opportunities and challenges. To thrive in either environment, you must adapt your interpersonal skills to suit the medium. Whether it’s the personal touch of face-to-face meetings or the global reach of digital connections, your ability to effectively communicate and forge meaningful relationships can be the key to your professional advancement. This article will guide you through the essential steps to master the art of networking, both offline and online.

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1 Adjust Expectations

When transitioning between in-person and online networking, it's crucial to adjust your expectations. Face-to-face interactions often allow for a richer exchange of non-verbal cues, which can lead to more profound connections. Online, however, you might need to be more explicit in your communication to compensate for the lack of physical presence. Recognize that building rapport might take longer online, but also appreciate the convenience and broader reach it offers. By shifting your expectations, you'll be better prepared to navigate these distinct networking environments effectively.

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2 Forge Connections

In-person networking is about making that first impression count, using a firm handshake, eye contact, and active listening. In an online setting, you can't rely on physical cues, so focus on creating a standout profile and engaging meaningfully in discussions to forge connections. Remember to personalize your messages when reaching out and show genuine interest in others' work. Whether it’s commenting on a shared article or joining a group discussion, the key is to be authentic and contribute value to the conversation.

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Kelly Ann Raver, MS

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I think when you are networking in person you are a lot more nervous because you are literally giving your elevator pitch in real time. Your body language and expressions, your eye contact, your responses all matter and you have to focus on all of this, and be timely in keeping the conversation going, while being very enthusiastic. When you are online, there can be a lot of distractions in their background and yours. Everything seems more relaxed. It seems less professional but more authentic, kind of like you are a zoo animal in your own habitat and are being observed. Your cat or dog showing up next to you is always an ice breaker. You still need to communicate well, but there is less of an urgency or pressure. I love networking online!

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3 Follow Up

Follow-up is a critical step in both in-person and online networking. After meeting someone at an event, send a personalized email expressing your appreciation for the conversation. For online interactions, a timely message or connection request on a professional platform can help solidify the relationship. Keep notes on the interests and goals of your new contacts so that you can reference them in future communications, showing that you value the relationship and are invested in its growth.

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4 Build Presence

Building a strong presence is essential in both in-person and online networking. In person, this means being actively engaged, attending events regularly, and being visible in your professional community. Online, it involves regularly updating your profile, sharing relevant content, and participating in virtual events. Consistency in your professional image and messaging helps establish credibility and makes you more memorable to your network.

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5 Leverage Technology

Leveraging technology is key to enhancing your online networking efforts. Use video conferencing tools to simulate face-to-face meetings or webinars to share your expertise. Embrace professional networking platforms to discover and join industry-specific groups where you can connect with like-minded professionals. By utilizing these tools effectively, you can create a robust online presence that complements your in-person networking activities.

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6 Nurture Relationships

Nurturing relationships is the cornerstone of successful networking. In-person, this might involve grabbing coffee or attending industry events together. Online, you can nurture relationships by engaging with contacts' posts, sharing useful resources, or collaborating on projects. Regardless of the medium, the goal is to maintain regular contact and provide mutual support, ensuring that your connections are meaningful and long-lasting.

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Kamil İlqar Zeynalov

🔆LinkedIn Top Voice | Founder & Director | Driving Management & Business Success
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Whether you connect face-to-face or virtually, networking remains the same: building genuine relationships. You create a network based on trust and mutual benefit by actively engaging and supporting your contacts meaningfully. This approach transcends the medium of interaction, fostering lasting connections that can provide both personal growth and professional opportunities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can navigate the differences between in-person and online networking.

1

2

3

4

5

6

7

1 Adjust Expectations

2 Forge Connections

3 Follow Up

4 Build Presence

5 Leverage Technology

6 Nurture Relationships

7 Here’s what else to consider

Interpersonal Skills

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Here's how you can navigate the differences between in-person and online networking.

1

2

3

4

5

6

7

1 Adjust Expectations

2 Forge Connections

3 Follow Up

4 Build Presence

5 Leverage Technology

6 Nurture Relationships

7 Here’s what else to consider

Interpersonal Skills

Rate this article

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