Here's how you can set up clear communication channels and expectations with influencers from the start.

Setting up clear communication channels and expectations with influencers from the outset can be achieved by defining goals from the start. Clearly outlining your objectives, target audience, and desired outcomes helps ensure that both parties are aligned and working towards the same vision. Establishing preferred methods of communication, regular check-ins, and feedback loops can facilitate smooth collaboration and address any issues promptly. By being transparent about your expectations and providing detailed briefs, you enable influencers to understand their role and deliver content that meets your standards. This proactive approach fosters a positive working relationship and maximises the effectiveness of your influencer partnerships.

To make sure you get the results you are looking for, spend time in having clear communication. Take the time to research about their content and audience so that you can have a personalised strategy.

Don’t ever expect an influencer to read your mind. What might seem obvious (e.g. using #ad) may not be so obvious to a newer / greener influencer. I like to act like a mama bear when I work with younger influencers. I want them to be successful for my brand but also for themselves in developing their Owen businesses. As a veteran, I want to support new marketers and influencers and some of the basics may not come as easy to people on their first or second brand collab.

Setting up clear communication channels and expectations with influencers from the start can be effectively achieved by establishing milestones. By breaking down the project into specific, measurable phases, you can create a roadmap that ensures both parties understand the timeline and deliverables. Regularly scheduled check-ins at each milestone allow for progress reviews and timely feedback, helping to keep the project on track. This structured approach not only provides clarity but also encourages accountability and transparency. Clear milestones enable influencers to align their efforts with your goals, ensuring a cohesive and successful collaboration.

Offering comprehensive onboarding materials, such as detailed briefs and guidelines, ensures influencers understand your brand values and objectives. Regular check-ins and open lines of communication allow influencers to ask questions and seek clarification, fostering a supportive and collaborative environment. Additionally, providing access to resources like high-quality images, product information, and marketing assets empowers influencers to create content that aligns with your vision. By demonstrating a commitment to support, you build trust and set the foundation for a successful and productive partnership.

Ensure your influencers are involved in the goal-setting process. As an agency, we've often been tempted to commit to specific results or targets for a brand, but we always refrain from doing so. Influencers should be comfortable with expectations and fully aware of their responsibilities. It's crucial to document everything in a simple MOU or email where the influencer agrees to the terms. Our responsibility as an agency is to protect both parties and ensure clear communication.