Here's how you can showcase your personal brand to employers or clients in late career.
In the twilight of your career, standing out to employers or clients requires a unique approach. Personal branding is your secret weapon; it's the art of marketing yourself and your career as brands. The idea is to establish a prescribed image or impression in the mind of others about you. It's about highlighting your strengths, experiences, and the unique value you bring to the table. As you navigate the later stages of your professional journey, refining and showcasing your personal brand becomes even more crucial. It's not just about what you've done, but how you've done it and what you can still do that sets you apart.