How can air freight customers influence and support the sustainability efforts of the industry?

1 Choose a green carrier

One of the most important decisions you can make as an air freight customer is to choose a carrier that is committed to reducing its environmental impact. Look for carriers that have adopted the International Air Transport Association (IATA) Carbon Offset Program, which allows them to offset their emissions by investing in renewable energy and conservation projects. You can also check the carrier's fuel efficiency, carbon footprint, and sustainability initiatives on their website or through third-party ratings.

3 Optimize your logistics

A third way you can influence and support the sustainability efforts of the industry is to optimize your logistics processes and strategies. This means planning ahead, consolidating your shipments, choosing the most direct routes, and avoiding peak seasons and rush hours. By doing so, you can reduce the frequency, distance, and duration of your air freight shipments, and thus lower your carbon footprint and costs.

4 Collaborate with stakeholders

A fourth way you can influence and support the sustainability efforts of the industry is to collaborate with other stakeholders in the air freight supply chain, such as suppliers, intermediaries, and regulators. You can share best practices, data, and feedback, and align your goals and expectations. You can also join industry associations, networks, and forums that promote sustainability standards and innovation in air freight.

5 Educate yourself and others

A fifth way you can influence and support the sustainability efforts of the industry is to educate yourself and others about the environmental issues and solutions related to air freight. You can learn more about the industry's challenges, opportunities, and initiatives from reliable sources, such as IATA, the International Civil Aviation Organization (ICAO), and the World Economic Forum (WEF). You can also raise awareness and advocate for sustainability among your employees, customers, and partners.

6 Support research and development

A sixth way you can influence and support the sustainability efforts of the industry is to support research and development projects that aim to improve the efficiency, safety, and performance of air freight. You can do this by investing in, sponsoring, or participating in such projects, or by providing feedback and input. Some of the areas of research and development that are relevant for air freight sustainability include alternative fuels, electric aircraft, digitalization, and automation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?