How can CSR help you build a strong personal brand?

CSR is the voluntary commitment of businesses to act ethically and responsibly towards society and the environment. It can include reducing carbon emissions, supporting social causes, donating to charities, promoting diversity and inclusion, and improving employee well-being. CSR matters because it can improve businesses' reputation, performance, and sustainability and create positive social and environmental change. But CSR is not only relevant for businesses. It is also important for you as an individual. By participating in CSR initiatives, you can demonstrate your values, skills, and impact to potential employers, clients, partners, and peers. You can also align your career with your passions and purpose, and make a difference.

La conformité légale est souvent le point de départ pour de nombreuses entreprises dans leur parcours vers la RSE. Demeure une question : l'entreprise se contente-t-elle de respecter les normes légales et réglementaires minimales, ou existe-t-il une véritable volonté de créer un impact positif sur la société ? Une démarche RSE sincère va au-delà des obligations légales et des certifications/labellisations, qui ne sont qu’un premier pas. Elle implique un changement culturel interne, une sensibilisation constante, et une intégration réelle des principes éthiques dans la stratégie globale de l'entreprise.

Aliarnos, trabajar juntos sin distinciones, para construir territorios sostenibles, formar comunidades saludables; ser y hacer de nuestro entorno un lugar posible de habitar.

CSR is a growing area of importance for many organizations. Focusing on how the company/organization impacts its local community, environment, societal impacts are some of the activities that help drive a positive CSR outlook. Additionally, employees are increasingly wanted to work for companies and organizations that 'give back' to their communities. Be it through fundraising, or community engagement, employees want the organizations they represent to stand for values they hold dear.

En este punto, contamos con dos herramientas fundamentales e imprescindibles: por un lado la elaboración de un mapeo de stakeholders (para cuya construcción puede contarse con el aporte de consultoras especializadas) y luego de ello, la construcción de una matriz de doble materialidad, atendiendo a las demandas de los stakeholders externos identificados, y a las necesidades de la compañía.

It's important first to understand that why do you want to take up CSR. Is it because you want to meet certain compliances? or you feel passionate about certain cause. This will help you to derive a larger vision, which in turn would allow you to arrive at the stakeholders/territories or areas would be impacting. All this churning will help you to identify your CSR values and goals.

We had a number of principles to start with, being part of a bigger organization. But we have purposefully used a whole year to dedicate each month to one of these principles, and see how we can apply these in our own context. Spending a lot of time on them as a team has really helped in making them ‘our own’.

Primero debemos realizar un Análisis de Contexto; identificar las Mejores Prácticas de nuestra industria y de sostenibilidad regional; identificar los Asuntos Materiales; y una vez que los tenemos definidos recién allí podremos ir al encuentro de nuestros Indicadores que nos ayudarán a medir cómo progresamos en los distintos aspectos de la Sostenibilidad Corporativa. Hay que partir de los temas materiales y se podría considerar el Estándar GRI. Hay que lograr aumentar el valor para los accionistas y, al mismo tiempo, mejorar el desempeño de la empresa en cuanto a las dimensiones ambientales, sociales y de gobernanza (ESG).

Be transparent and genuine. CSR it’s a very good topic to connect with people that want to develop a better society. Identify the E, S or G topics that connect with you as a person and share content that demonstrate your commitment to support them.

The voluntary sector may promote volunteering which align to firms wishing to meet CSR goals, but it's often forgotten that most charities with reach and lasting impact require financial resources to provide the services they do. Volunteering requires frameworks, checks and processes and it is a paid person/s who manages this. CSR initiatives should extend to fundraising or funding charities who meet your values or goals. Ask staff to nominate charities that mean something to them or set up fundraising activities (marathon places, quiz nights) which involve staff. Nominate a charity partner for the year and focus your fundraising activity or funding on them with the added bonus of volunteering opportunities.

Alinear una estrategia empresarial con valores éticos y sociales, no solo impulsa el crecimiento sostenible de la empresa, sino que también construye lo que hoy conocemos como ciudadanía corporativa, es decir la forma en que una empresa gestiona sus relaciones económicas, sociales y ambientales con las diferentes partes interesadas (como accionistas, empleados, clientes, socios comerciales, gobiernos y comunidades), para generar un impacto de bienestar y exito a largo plazo.

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Finding opportunities to contribute to CSR work at your current company is always a great place to begin. Oftentimes, this starts by asking your manager or HR about any initiatives, teams, or ERGs that may be doing this work. And, if you see something that peaks your interest, find a way to collaborate with those groups. Even if they are not taking new members, just grabbing coffee with people doing the work and learning from them will help you! However, if your company is making little to no effort on the CSR front, do the research and take the initiative to get it started on your own! Something as small as creating a DEI newsletter can make a bigger difference than you may think and connect you with more like-minded people.

Start by identifying companies and organizations known for their commitment to Corporate Social Responsibility (CSR). Look for those that align with your values and areas of interest. Engage with CSR professionals through social media, professional networking sites like LinkedIn, and attend CSR conferences or webinars to build connections and learn about upcoming opportunities. Many organizations offer volunteer opportunities as part of their CSR initiatives. Volunteering is a great way to get involved, contribute to meaningful projects, and gain experience. Join CSR Forums and Communities

To ensure your storytelling truly resonates and creates an impact, it's essential to engage with three key groups: your staff, industry peers and partners, and your customers. Engaging your staff not only empowers them to advocate for your cause but also sets the stage for broader engagement. You amplify your message by involving industry peers and partners, creating a ripple effect that extends your reach. Finally, connecting with your customers allows your sustainability narrative to take root in the community, enhancing its credibility and distinctiveness. This holistic approach to storytelling fosters a robust foundation for your sustainability/CSR communications, making them more trustworthy and allowing them to stand out.

Impactful storytelling that genuinely says that your products comes from sustainable resources and through good business ethics that taking full responsibility and attention to communities and environment. Make the person who are the beneficiaries says the story.

Raconter votre cheminement, d'où vient cette idée, comment vous l'avez mise en œuvre, quels impacts en ressortent sont des éléments qui vont intéresser l'autre. Plus c'est authentique, sincère, imagé et plus cela est parlant

To effectively communicate your CSR (Corporate Social Responsibility) involvement and its impact, consider the following steps: 1. Create a Clear Message: - Define a concise and clear message about your CSR initiatives. - Highlight the purpose, goals, and positive outcomes. 2. Use Multiple Channels: - Utilize various communication channels, such as company websites, social media, press releases, and internal newsletters. - Share updates regularly to keep stakeholders informed. 3. Tell Compelling Stories: - Share real stories and experiences to humanize your CSR efforts. - Feature success stories of how your initiatives have made a positive impact.

La comunicación siempre debe ser transparente, por lo tanto, las empresas que realizan programas de RSE deben ser consecuentes tanto en lo que dicen como en lo que hacen. La RSE no es una sola donación al año, son programas que permanecen a lo largo del tiempo, que buscan ayudar a solucionar algún problema social o mejorar las condiciones de vida de las personas.

Une démarche RSE ne peut etre performante que si la gouvernance de l'entreprise est impliquée et a decidé de définir une stratégie RSE (avec notamment un Comité RSE pour en suivre le déploiement). Mais ensuite si l'ensemble des collaborateurs ont bien été mobilisés et impliqués sur le sujet et que les conditions de la conduite du changement sous jacente ont bien été réunis.

Mesurer, c'est comparer (LNE/CNAM). En matière de comparaison, les référentiels RSE ont longtemps "joué à domicile" (GC, GRI, EFQM-RSE, Iso 26000, ODD...) avec leurs propres recommandations d'évaluations, méthodologies, donc fondés sur des critères et des indicateurs hétérogènes. Or, l'une des préconisations du Grenelle de l'environnement, débouchant sur les premières réglementations de reporting obligatoire (2009) était de mutualiser les référentiels, au lieu de les multiplier, par des normes et des labels hétérogènes finissant par perdre tout le monde : fabricants, consommateurs, distributeurs... La récente réglementation CSRD-EFRAG-ESG va dans ce sens d'harmonisation, de mutualisation, par la finance responsable : et tant mieux !

CSR approach has become a strategic and competitive driver that attracts investors and strengthens the trust of its stakeholders. The commitment to social responsibility must come from above, from top management, and not something that is done separately from the business: values and actions must be consistent to avoid running the risk of greenwashing. Therefore, in addition to the environmental and social dimensions of CSR, we have to consider the crucial role of a sustainability governance which must guide the corporate change.

Measuring impact indeed presents a multifaceted challenge. Impact can be: 1. Current or Potential 2. Intended or Unintended 3. Positive or Negative When assessing impact, it's crucial to evaluate it in terms of: -Scale - Scope - Irremediability - Likelihood By meticulously measuring and assessing these various aspects of impact, a company can make informed decisions, align its strategies effectively, and enhance its contribution to sustainable and responsible business practices.

Here are some ways to help you measure your CSR success. You can: compare your business to others - this is known as benchmarking seek recognition for CSR best practice - eg take part in responsible business awards or use measurement tools. use key performance indicators (KPIs) to measure your environmental performance

In my perspective, integrating Corporate Social Responsibility (CSR) into our personal brand can: 1. Showcase our values and authenticity. 2. Enhance our reputation as a conscientious individual. 3. Provide networking opportunities. 4. Set we apart from competitors. 5. Develop leadership skills and highlight our capability. In short, CSR can bolster our personal brand by demonstrating our commitment to social good, fostering positive perceptions, and opening doors to new opportunities.

Authenticity is key. When we meet someone who is genuinely passionate and active in a particular aspect of CSR, we immediately trust it as an innate part of their personal brand. So swerve those greenwashed bandwagons, don’t be tempted to signal a newly found virtue and stick to what you know, what your heart believes in. Then, craft a story that tells people why they should care about what you care about - what you’ve done and what the impact was. It’ll say more about your personal brand than any number of strategic pillars, roadmaps or dashboards ever could.

CSR should be used as a foundation to transform a company's business model and process towards strengthening its sustainability target. CSR should be used as a learning platform while a company is shape its structure to invest in or focus on sustainability transformation.

Personal brand building on CSR depends on status of particular person. Here is few scenarios - > For students, it is knowledge of rule and trend. > For fresh graduate, its applied knowledge of CSR rules. > During early in career, project management skill and Stakeholder Management > For CSR heads and functional leaders, Business Sustainability Alignment of projects, project branding in various forums There is more about personal branding on CSR. Uniqueness is key.

This is the wrong question in my opinion. I think it should be noted that CSR (or sustainability or whatever you call it) is not a marketing tool. It is not a coat you wear once or twice a year to make an impression and then dump it in the clothes drive. Sustainability is an attitude, a value you stand for. If that is the case: share this value by being an example, tell your story and facilitate the journey for like-minded people. Your actions will speak for themselves. Be honest about it. If CSR is meant to pimp your CV: better not to mention it at all and instead communicate the values you actually stand for.