How can eSports leagues improve their competitiveness and sustainability?

1 Know your audience

One of the key factors for any eSports league is to understand who is watching, playing, and supporting their games. This means conducting market research, analyzing data, and engaging with the community to find out their preferences, motivations, and feedback. By knowing your audience, you can tailor your content, format, and marketing strategies to appeal to them and increase your retention and loyalty rates.

2 Diversify your revenue streams

Another important aspect for any eSports league is to diversify their revenue streams and reduce their dependence on a single source of income. This can include selling merchandise, tickets, and subscriptions, securing sponsorships and partnerships, creating branded content and media rights deals, and exploring new opportunities such as crowdfunding, donations, or blockchain technology. By diversifying your revenue streams, you can increase your financial stability and resilience, and invest more in your players, teams, and events.

5 Collaborate with others

A fifth tip for any eSports league is to collaborate with others and build strong and mutually beneficial relationships within and outside the industry. This can include working with other leagues, associations, or regulators to establish common standards, rules, and policies, joining forces with other media, entertainment, or education entities to create cross-sector initiatives or projects, or reaching out to other stakeholders such as governments, NGOs, or academia to address social or environmental issues. By collaborating with others, you can increase your credibility and legitimacy, expand your reach and impact, and contribute to the growth and development of the eSports ecosystem.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?