How can social media managers stay positive during tough times?

Social media management can be a rewarding and creative career, but it also comes with its share of challenges and stress. Whether you are dealing with angry customers, tight deadlines, algorithm changes, or negative feedback, you need to find ways to stay positive and resilient during tough times. In this article, we will share some tips and strategies that can help you cope with the demands of your job and maintain your mental health and well-being.

1 Set realistic goals

One of the first steps to staying positive is to set realistic and achievable goals for yourself and your social media campaigns. If you try to do too much or expect too much, you will end up feeling overwhelmed and frustrated. Instead, focus on what you can control and measure, and prioritize the most important tasks and outcomes. Break down your goals into smaller and manageable steps, and celebrate your progress and achievements along the way.

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2 Seek support and feedback

Another way to stay positive is to seek support and feedback from your colleagues, managers, clients, or mentors. You don't have to deal with everything alone, and you can benefit from the advice, encouragement, and insights of others who understand your challenges and goals. Ask for help when you need it, and be open to constructive criticism and suggestions. Also, don't forget to give support and feedback to others who may need it, as this can boost your morale and relationships.

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3 Learn from your mistakes

No one is perfect, and everyone makes mistakes. Instead of dwelling on your failures or blaming yourself or others, try to learn from your mistakes and use them as opportunities to grow and improve. Analyze what went wrong, what you can do differently, and what you can do better next time. Be honest and accountable, and apologize if necessary. Then, move on and focus on the positive aspects of your work and the lessons you have learned.

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Katie Corlis

Marketing Strategist 💻 | LinkedIn Unicorn 🦄 | Author 📚 | Speaker 🎤
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One of the best mistakes I learned from was undervaluing my skills. I tried to get any client that came my way, so I undersold my skills often just to add another client into the mix. I now understand how to value my skills, services, and processes. Big lesson to learn and pill to swallow. Grateful that I did learn that in the long run!

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4 Take breaks and recharge

Working as a social media manager can be exhausting and demanding, especially if you are constantly online and exposed to negative or stressful content. That's why it's essential to take breaks and recharge your energy and motivation. Disconnect from your devices and social media platforms, and do something that relaxes you and makes you happy. This could be reading a book, listening to music, meditating, exercising, or spending time with your loved ones. Taking care of yourself will help you stay positive and productive.

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Katie Corlis

Marketing Strategist 💻 | LinkedIn Unicorn 🦄 | Author 📚 | Speaker 🎤
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I typically take breaks between tasks. It allows me to recharge myself before tackling the next task. Dancing parties in the living room happen often in my day. When bigger tasks are completed, I reward myself with a walk on the beach or taking myself to a movie. Taking the time to recharge has been highly beneficial for my soul, therefore my business.

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5 Embrace change and innovation

Social media is a dynamic and evolving field, and you need to be adaptable and flexible to keep up with the changes and trends. Instead of resisting or fearing change, embrace it and see it as an opportunity to learn new skills, experiment with new ideas, and reach new audiences. Be curious and open-minded, and seek inspiration and innovation from other sources and industries. By being proactive and creative, you will stay positive and relevant in your field.

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6 Celebrate your successes

Finally, one of the best ways to stay positive is to celebrate your successes and achievements, no matter how big or small. Recognize and appreciate your hard work, skills, and results, and reward yourself for your efforts. Share your successes with your team, clients, or followers, and thank them for their support and collaboration. Celebrating your successes will boost your confidence, satisfaction, and happiness, and inspire you to keep going and growing.

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Katie Corlis

Marketing Strategist 💻 | LinkedIn Unicorn 🦄 | Author 📚 | Speaker 🎤
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This is something that I need to embrace a bit more in 2024. I should recognize the small wins more often. Posting about the success stories on my own Social Media more often is another goal of mine for 2024. Being aware of the wins, no matter the size, attracts more into one's world.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can social media managers stay positive during tough times?

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1 Set realistic goals

2 Seek support and feedback

3 Learn from your mistakes

4 Take breaks and recharge

5 Embrace change and innovation

6 Celebrate your successes

7 Here’s what else to consider

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