How can video content improve your conversion rate?

1 Define your goal and audience

Before you start creating your video content, you need to have a clear idea of what you want to achieve and who you want to reach. Your goal and audience will determine the type of video, the tone, the length, and the call to action. For example, if your goal is to generate awareness and interest for your product or service, you might want to create a short and catchy explainer video that highlights the main benefits and features. If your goal is to nurture and educate your prospects, you might want to create a longer and more informative video that showcases your expertise and authority. And if your goal is to persuade and close your prospects, you might want to create a testimonial or case study video that demonstrates your value and credibility.

2 Optimize your video for social platforms

Once you have your video ready, you need to optimize it for the social platforms where you want to share it. Different platforms have different requirements and preferences for video content, such as format, size, length, captions, thumbnails, and hashtags. You need to follow the best practices and guidelines for each platform to ensure that your video gets maximum exposure and engagement. For example, you might want to use a square or vertical format for Instagram or Facebook, add captions or subtitles for silent viewers, use a catchy thumbnail that grabs attention, and include relevant hashtags that help your video get discovered.

4 Track and measure your video performance

Finally, you need to track and measure how your video content is performing and how it is impacting your conversion rate. You can use analytics tools like Google Analytics, Facebook Insights, or YouTube Analytics to monitor metrics like views, watch time, retention, engagement, clicks, and conversions. You can also use tools like Wistia or HubSpot to track individual viewers and their behavior on your website or landing page. By tracking and measuring your video performance, you can gain insights into what works and what doesn't, and optimize your video content accordingly.

Video content is a powerful way to improve your conversion rate, as it can help you attract, educate, persuade, and delight your prospects. By following these tips and best practices, you can create and distribute video content that can help you achieve your social selling goals and grow your business.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?