How can you analyze email open and click-through rates for retail marketing?

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Email marketing is a powerful tool for retail businesses to reach and engage their customers, but how do you measure its effectiveness? One way is to analyze email open and click-through rates, which are indicators of how interested and responsive your audience is to your messages. In this article, you will learn what these metrics mean, how to calculate them, and how to use them to improve your email marketing strategy.

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