How can you anticipate customer needs to improve retention?
Customer retention is a key metric for any business that wants to grow and thrive in a competitive market. It costs much less to keep an existing customer than to acquire a new one, and loyal customers are more likely to refer others, buy more, and provide valuable feedback. But how can you retain customers in a dynamic and evolving environment, where their needs and expectations may change over time? One of the best ways is to anticipate customer needs and deliver solutions before they even ask for them. In this article, we will explore some strategies and tips on how to do that effectively.