How can you attract investors and partners with your Minimum Viable Product?

1 What is an MVP?

An MVP is not a prototype, a demo, or a beta version. It is a product that delivers the core value proposition of your solution, solves a real problem for a specific segment of customers, and generates measurable data that you can use to learn and improve. An MVP is not meant to be perfect, but to be good enough to test your hypotheses and validate your assumptions. An MVP is not a one-time thing, but a process of continuous experimentation and iteration.

2 Why do you need an MVP?

An MVP helps you avoid the common pitfalls of launching a new product or service, such as building something that nobody wants, spending too much time and money on features that are not essential, or missing the opportunity to validate your product-market fit. An MVP allows you to test your ideas quickly and cheaply, learn from your customers, and pivot or persevere based on the feedback. An MVP also helps you attract investors and partners, as it shows that you have a clear vision, a validated problem, a viable solution, and a loyal customer base.

4 How do you present your MVP?

Once you have your MVP ready, you need to present it to your potential investors and partners in a way that showcases its value, potential, and traction. You need to prepare a pitch deck that covers the following points: the problem you are solving, the solution you are offering, the market opportunity and size, the customer validation and feedback, the key metrics and results, the competitive advantage and differentiation, the business model and revenue streams, the future roadmap and milestones, and the ask and use of funds. You need to be clear, concise, and compelling in your pitch, and use visuals, stories, and testimonials to support your claims.

6 How do you scale your MVP?

Once you have a successful MVP that has proven its value, potential, and traction, you need to scale it to reach a larger market and generate more revenue. You need to secure more funding, resources, and partnerships to support your growth. You need to optimize your product, processes, and channels to increase your efficiency, quality, and profitability. You need to expand your team, culture, and vision to align with your goals and values. You need to innovate your product, service, and business model to stay ahead of the competition and meet the changing needs of your customers.