How can you boost your cross-device conversion rate?

2 Optimize cross-device design

The second step to boost your cross-device conversion rate is to optimize your website or app design for different devices and screen sizes. You want to ensure that your users can easily access, navigate, and interact with your website or app regardless of the device they are using. To do this, you need to use a responsive or adaptive design that can automatically adjust to the device's characteristics, such as resolution, orientation, and input method. You also need to follow some design principles, such as using clear and consistent layouts, fonts, colors, and icons, minimizing loading time and data usage, and avoiding pop-ups and intrusive ads.

3 Personalize cross-device content

The third step to boost your cross-device conversion rate is to personalize your website or app content for different devices and contexts. You want to deliver relevant and engaging content that can capture your users' attention and motivate them to take action. To do this, you need to use a cross-device personalization tool that can leverage the data you collected from the cross-device tracking tool and create dynamic and customized content for each user and device. You also need to consider some factors, such as the user's location, time, intent, and history, and the device's capabilities, features, and limitations.

4 Simplify cross-device actions

The fourth step to boost your cross-device conversion rate is to simplify the actions that your users need to take to complete a conversion, such as filling out a form, making a payment, or creating an account. You want to reduce the friction and effort that your users face when they switch devices or channels during the conversion process. To do this, you need to use some techniques, such as enabling auto-fill, auto-save, and auto-complete functions, offering multiple payment options and methods, and allowing social login and single sign-on features.

6 Test and iterate cross-device optimization

The sixth and final step to boost your cross-device conversion rate is to test and iterate your cross-device optimization efforts. You want to measure the impact and effectiveness of your changes and improvements on your cross-device conversion rate and user experience. To do this, you need to use a cross-device testing tool that can help you run experiments and compare results across different devices and scenarios. You also need to use a data-driven approach and follow the best practices of A/B testing, such as defining a clear hypothesis, setting a realistic goal, choosing a representative sample, and analyzing the data objectively.