How can you build a strong mobile gaming community?

1 Know your audience

The first step to building a strong mobile gaming community is to know who your target players are, what they want, and how they behave. You can use various tools and methods to research your audience, such as surveys, analytics, feedback, reviews, and social media. By understanding your audience, you can tailor your game design, marketing, and communication strategies to meet their needs, preferences, and expectations. You can also segment your audience into different groups based on their characteristics and behaviors, and create personalized experiences and messages for each group.

2 Create a social hub

The second step to building a strong mobile gaming community is to create a social hub where your players can interact with you and each other. A social hub can be a website, a forum, a blog, a newsletter, or a social media platform. The main purpose of a social hub is to provide your players with valuable and relevant content, such as news, updates, tips, guides, behind-the-scenes, contests, polls, and user-generated content. A social hub can also be a place where your players can ask questions, share feedback, report issues, suggest ideas, and give testimonials. By creating a social hub, you can foster a sense of belonging, trust, and loyalty among your players.

3 Encourage engagement

The third step to building a strong mobile gaming community is to encourage engagement among your players. Engagement means that your players are not only playing your game, but also participating in your community activities, such as commenting, liking, sharing, inviting, rating, reviewing, and creating content. To encourage engagement, you need to provide your players with incentives, rewards, recognition, and feedback. You can also use gamification techniques, such as badges, leaderboards, achievements, and challenges, to motivate your players to engage more. Additionally, you can use push notifications, email marketing, and social media marketing to remind your players of your game and community events.

4 Listen and respond

The fourth step to building a strong mobile gaming community is to listen and respond to your players. Listening means that you are paying attention to what your players are saying, feeling, and doing in relation to your game and community. You can use various tools and channels to listen to your players, such as analytics, feedback forms, reviews, ratings, comments, social media mentions, and customer support tickets. Responding means that you are acknowledging, addressing, and resolving your players' issues, concerns, and requests in a timely and respectful manner. You can also use various tools and channels to respond to your players, such as email, chat, social media, blog posts, newsletters, and updates. By listening and responding to your players, you can show them that you care, value, and appreciate them.

5 Collaborate and co-create

The fifth step to building a strong mobile gaming community is to collaborate and co-create with your players. Collaborating means that you are involving your players in your game development and improvement process, such as by asking for their opinions, feedback, and ideas, or by testing your game with them. Co-creating means that you are allowing your players to contribute to your game and community content, such as by creating levels, characters, items, stories, videos, fan art, or fan fiction. By collaborating and co-creating with your players, you can empower them, increase their ownership and attachment to your game, and leverage their creativity and diversity.

6 Celebrate and appreciate

The sixth and final step to building a strong mobile gaming community is to celebrate and appreciate your players. Celebrating means that you are acknowledging and rewarding your players' achievements, milestones, and contributions to your game and community, such as by featuring them, thanking them, or giving them prizes. Appreciating means that you are expressing your gratitude and admiration for your players' support, loyalty, and enthusiasm for your game and community, such as by sending them messages, cards, or gifts. By celebrating and appreciating your players, you can strengthen your relationship with them, boost their satisfaction and retention, and inspire them to become your advocates and ambassadors.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?