How can you choose between niche and broad content?

1 What is niche content?

Niche content is content that targets a specific segment of the market, audience, or community. It is usually based on a particular topic, theme, genre, or style that you are passionate about or have expertise in. For example, if you are a creator who loves knitting, you might create niche content about different types of yarn, patterns, techniques, and projects. Niche content can help you establish your authority, credibility, and reputation in your field, as well as attract loyal and engaged fans who share your passion. However, niche content can also limit your reach, growth, and diversity, as you might struggle to find new audiences or explore new opportunities outside your niche.

2 What is broad content?

Broad content is content that covers a wider range of topics, interests, or genres that appeal to a larger and more diverse audience. It is usually based on trends, popular culture, entertainment, or general knowledge that you can adapt to your own voice, style, or perspective. For example, if you are a creator who loves comedy, you might create broad content about current events, celebrities, memes, or everyday situations that you can make fun of. Broad content can help you reach more people, expand your network, and diversify your income streams, as you can appeal to different tastes and preferences. However, broad content can also dilute your identity, uniqueness, and value proposition, as you might face more competition or lose the connection with your core fans.

3 How to choose between niche and broad content?

When determining whether to focus on niche or broad content, you should consider your goals, audience, resources, and personality. Ask yourself: what is your purpose as a creator? Who is your ideal audience? What are your resources and capabilities? And what is your personality and style? Are you looking to educate, entertain, inspire, or persuade? Do you want to serve a specific group of people or reach a mass market? Do you have the time and energy to create high-quality content? Are you interested in diving deep into a specific topic or exploring different aspects of a broader theme? Do you prefer to follow a structured format or experiment with different formats and mediums? Answering these questions can help you make the right decision.

4 How to balance niche and broad content?

If you're still unsure about choosing between niche and broad content, or you want to enjoy the benefits of both, you can try to balance them by using some of the following strategies. A hybrid model can be created by combining your core topic with related or complementary topics that can attract new or existing audiences. For example, if your niche is travel, content about culture, food, history, or lifestyle can appeal to different types of travelers or curious people. Alternatively, a sub-niche model can be created within a broad category by focusing on a specific angle, perspective, or approach that can differentiate you from other creators. Additionally, a pivot model can be used to create a pivot from your niche to a broader topic by using your niche as a starting point and then expanding or branching out to other topics that can interest you or your audience.

5 How to test your content choice?

Once you have decided on your content choice, whether it is niche, broad, or balanced, testing is a must to see if it works for you and your audience. Market research can be done to check for demand, gaps, or opportunities in your niche or category. Tools like Google Trends, Keyword Planner, or BuzzSumo can be used to see what topics are popular or trending. Social media, forums, and blogs can provide insight into what your potential audience is talking about or looking for. Audience feedback can help determine if the content resonates with them. Surveys, polls, and analytics can be used to observe how they react or respond. Comments, reviews, and testimonials can provide insight into what they like or dislike from the content. Content experiments can be conducted to see how the content performs over time. A/B testing, split testing, and multivariate testing can compare different versions of the content to check results. Metrics such as views, clicks, shares, and sales can measure how the content impacts your goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?