How can you create a consistent style for landscape photography clients in real estate?

1 Choose a theme

The first step to create a consistent style is to choose a theme that suits your landscape photography clients in real estate. A theme is a general concept or idea that guides your creative decisions and communicates a message to your audience. For example, you can choose a theme based on the location, season, mood, or purpose of the property. A theme will help you select the best angles, compositions, colors, and lighting for your landscape photos.

2 Define your settings

The next step is to define your settings that will support your theme and create a consistent style. Settings are the technical aspects of your camera and editing software that affect the quality and appearance of your landscape photos. For example, you can define your settings based on the exposure, white balance, focus, sharpness, contrast, saturation, and filters. You can also create presets or profiles that will save you time and ensure consistency across your landscape photos.

3 Experiment with variations

The third step is to experiment with variations that will add some diversity and interest to your style. Variations are the subtle changes or adjustments that you can make to your theme and settings to create different effects or perspectives. For example, you can experiment with variations based on the time of day, weather, focal length, orientation, framing, or cropping. You can also use bracketing or HDR techniques to capture more details and dynamic range in your landscape photos.

4 Review your portfolio

The fourth step is to review your portfolio that will showcase your style and skills. A portfolio is a collection of your best and most relevant landscape photos that you can use to attract and impress your clients. For example, you can review your portfolio based on the quality, consistency, originality, and diversity of your landscape photos. You can also use feedback or analytics tools to evaluate and improve your portfolio.

5 Update your style

The fifth step is to update your style that will keep your landscape photography fresh and competitive. Updating your style is the process of refining and evolving your theme, settings, variations, and portfolio based on your experience, feedback, and trends. For example, you can update your style based on the new techniques, tools, or opportunities that you learn or encounter. You can also use inspiration or challenges to stimulate your creativity and expand your style.

6 Communicate with clients

The final step is to communicate with clients that will ensure your style meets their needs and preferences. Communicating with clients is the interaction and collaboration that you have with your landscape photography clients in real estate before, during, and after the project. For example, you can communicate with clients based on the scope, expectations, budget, timeline, and deliverables of the project. You can also use samples, proofs, or revisions to demonstrate and adjust your style.