How can you create a pitch that resonates with every audience?

Knowing your audience when tailoring a pitch is imperative. I like to think about 3 things (1) what are their goals? why should they care? (2) what method convinces them the most, data, visuals, story narrative, etc. (3) what will be their top objections or questions? Once I answer these 3 questions I have a personalized pitch which resonates.

- first of all you need to know your audience know their personas and then start working around them. - what problems they are facing and use this information to create your pitch.

To resonate with the audience it is crucial that first the audience is identified and their objective too. Basis the same, the goal of the pitch will be set to drive home the desired outcome. Once the goal of the pitch is identified it is never bad to do your own research about the competition or your ideals who perform these activities day in and day out. Once the examples are set then it is always good to practice before the final exam, to drive home the result

- Understanding your audience is essential for creating a pitch that resonates. - For instance, when pitching to potential users, focus on how the product solves their specific problems and adds value to their lives. - Conduct research on their preferences, pain points, and objectives to tailor the pitch accordingly. - By addressing their needs directly, the pitch becomes more engaging and compelling.

- Clearly defining the goal and desired outcome of the pitch is crucial for resonating with every audience. - For example, if the goal is to encourage sign-ups for a trial, the call to action should highlight the benefits of the trial period, such as free access or exclusive features. - Crafting a compelling call to action motivates the audience to take the desired next step, whether it's signing up, providing feedback, or investing in the product. - By aligning the pitch with a clear goal, it becomes more focused and impactful, driving action from the audience.

The problem with most product pitches is that they are boring because they lead with the feeds & speeds of the product and don't get to the WHY up front. The critical thing is a pitch is not about you or your company - it is about what you can do for the for your customers. Simon Sinek documented Steve Job's approach. People want to be part of something bigger than themselves. If you say had a solution to eliminate a key pain point in invoicing customers, you need to amp the WHY up to your bigger mission. Maybe it is about <financial> trust between a company & its customers. Give the customer a mission they can get onboard with. When you next get to HOW you do it, personalize it for them. Show them how their world will be so much better.

I have found the best way to practice storytelling is to start by identifying the key message I want to convey and structuring the story around it. While running through my pitc, I say the story out loud, focusing on tone, pacing, and emotions to make it engaging and impactful. Other ways to get experience and gain confidence are throhgh groups or workshops to learn from others and get more practice.

The short answer is you cannot resonate with every audience initially. The best example I believe is Amazon. Initially they started out as an incredibly niche bookstore online and gradually overtime moved their product into adjacent sectors to grow increasing market share. This is the ideal approach for anyone looking to grow a product, pick a niche, understand their needs, deliver a product that solves their problems and capture a good slice of this cohort. Once you have done that develop a small delta that solves the problems of another adjacent cohort and so on. The key thing here is VISION, your solutions should be aligned with your overall vision and the WHY of your company

You cannot create a pitch the resonates with “every” audience! You have to craft your pitch differently for each separate investor. Take the time understanding the investor, their thesis, what they care about etc and then customize your pitch. You will get much better results!

By adjusting message to suit the requirements and motivations of a wide range of audiences, you can create a pitch that appeals to everyone. For example, when proposing a new software solution, emphasise cost savings and ease of use for decision-makers while highlighting distinctive features for tech-savvy stakeholders. Use gripping narrative to elicit strong feelings and promote audience connection. A pitch can be made more impactful and successful by recognising and catering to the diverse interests of each audience.