How can you create a sense of exclusivity and prestige for your conference with event marketing?

2 Create a limited and selective guest list

Another way to create a sense of exclusivity and prestige for your conference is to limit the number of attendees and make the registration process selective. By creating scarcity and demand, you can increase the perceived value and quality of your event, as well as the satisfaction and loyalty of your attendees. You can also use criteria such as industry, profession, or experience to filter and invite your guests, ensuring that they are relevant and qualified for your conference. This can also help you foster a sense of community and networking among your attendees, as they will share similar goals and interests.

3 Offer premium and personalized experiences

A third way to create a sense of exclusivity and prestige for your conference is to offer premium and personalized experiences for your attendees. This can include providing VIP access, special perks, or customized content for your guests, depending on their preferences and needs. For example, you can offer exclusive sessions, workshops, or meet-and-greets with your speakers, sponsors, or influencers. You can also provide personalized recommendations, feedback, or follow-ups for your attendees, based on their profiles, behavior, or feedback. By offering premium and personalized experiences, you can show your appreciation and recognition for your attendees, as well as increase their engagement and retention.

4 Leverage social proof and influencer marketing

A fourth way to create a sense of exclusivity and prestige for your conference is to leverage social proof and influencer marketing. Social proof is the phenomenon where people tend to follow the actions or opinions of others, especially those they trust or admire. Influencer marketing is the practice of collaborating with influential people who have a large and loyal following on social media or other platforms, to promote your brand or event. By leveraging social proof and influencer marketing, you can increase the awareness and credibility of your conference, as well as generate buzz and excitement among your potential attendees. For example, you can ask your speakers, sponsors, or influencers to share their testimonials, insights, or stories about your conference on their channels. You can also encourage your attendees to post their feedback, photos, or videos of your event on their networks, using a branded hashtag or a dedicated app.

5 Create a pre-event and post-event strategy

A fifth way to create a sense of exclusivity and prestige for your conference is to create a pre-event and post-event strategy. A pre-event strategy is a plan to build anticipation and interest for your event, before it takes place. A post-event strategy is a plan to maintain the connection and relationship with your attendees, after it ends. By creating a pre-event and post-event strategy, you can extend the life cycle and impact of your conference, as well as increase the loyalty and advocacy of your attendees. For example, you can create a pre-event strategy that includes sending teasers, invitations, or reminders to your guests, as well as creating a landing page, a blog, or a newsletter to showcase your event's value proposition, agenda, and speakers. You can also create a post-event strategy that includes sending thank-you notes, surveys, or certificates to your attendees, as well as creating a report, a video, or a podcast to highlight your event's key takeaways, outcomes, and testimonials.