How can you define the role of an internal communication team?

Internal Communication simply put is the bridge between the company and its employees. It can be subdivided into 2 main categories: 1. Direction & Alignment - This is the information flowing from company to employees to keep everyone aligned and updated on things like company's vision, mission, values, strategic goals, company culture, policy and procedure, crisis management, conflict resolution, and any other important updates/news that the organization wants to share with the employees. 2. Employee Engagement & Collaboration - This includes all communication related to team collaboration, feedback & input, employee development, knowledge sharing, recognition and appreciation, and everything that enables employees do their best work.

The main purpose of internal communications is to support the strategic course of the organisation. It helps to simplify and share the mission and values of the business with all colleagues, improving engagement along the way and setting expectations about behaviours, performance and contributions. It has a crucial role in promoting an inclusive culture for employees, creates a sense of belonging and satisfaction and improves collaboration within and across teams.

Internal communication has the mission of facilitating the connection between all areas and also bringing transparency of information between the company and employees, vertically. The challenge is to connect people to the company's culture in a strategic way, while also meeting the needs of the institution and its employees. I also see the Internal Communication area as having the purpose of educating and promoting development, with respect and empathy, with the help of leaders and managers.

I'm passionate 🤍 about the impact of internal comms in organizations, and I believe its purpose is clear ➡️ boosting employee engagement, aligning with company objectives, and ultimately enhancing productivity. As communicators, we play a pivotal role in facilitating seamless information flow and fostering meaningful dialogue between teams and leadership. But that's not all. Internal communication is also about inspiration. And how do we achieve that? By involving employees and empowering them as active contributors to our company's vibrant culture. It's about recognizing their dedication and amplifying their stories 🚀 through compelling narratives that lie at the heart of our content strategy.

I'm biased, but internal communications is one of the most important functions in an organization. Communicating important information, fostering corporate culture, boosting employee satiafaction... The list is almost endless.

We are the ones who amplify leader voices, who connect the dots across complex organizations, and who make both the lofty and the boring more accessible and actionable. If you have a strong internal communications team, you have a strong partner.

La clave es tener un equipo sólido de comunicaciones internas que pueda formar y guiar a los colaboradores para que se den cuenta que el rol de comunicar e informarse adecuadamente también está ligado con el protagonismo que cada uno debe tener. A qué voy con esto, el área de CI debe cumplir un rol de consultor estratégico, pero cada área debe saber detectar y definir cuando debe comunicar temas estratégicos del área y que impactan al resto de la compañía.

Internal communication covers various aspects such as disseminating company news, promoting organizational culture, facilitating feedback mechanisms, supporting change management initiatives, and fostering employee engagement and morale.

Uma das principais habilidades que um profissional de Comunicação Interna deve ter é a versatilidade de poder se comunicar com diferentes públicos. Seja na construção de uma mensagem para a alta diretoria, ou um comunicado para todos os colaboradores da empresa, é importante saber a forma e o meio para atingir seu objetivo. Um trabalho constante de pesquisa, escrita, análise, e relacionamento com as diferentes áreas envolvidas tende a facilitar na construção de narrativas de sucesso.

Effective internal communication requires skills such as clear and concise writing, active listening, empathy, strategic thinking, and the ability to tailor messages to different audiences within the organization. Additionally, proficiency in digital communication tools and platforms is increasingly important.

If your CEO and Senior Managers are not committed with the importance of the internal communication area, you will probably have hard times to have a success either your projects. It’s really important to be aligned with them, with the company culture and objectives.

Another key challenge for internal communication teams is the high volume of messages employees receive daily. To stand out, it's crucial to craft concise, compelling content and use channels that resonate with their preferences.

Challenges include ensuring consistent messaging across diverse teams and locations, overcoming language and cultural barriers in multinational organizations, managing information overload, addressing resistance to change, and maintaining transparency during periods of uncertainty or crisis.

Well-executed internal communication contributes to higher employee engagement, increased productivity, enhanced collaboration, stronger organizational culture, improved employee satisfaction and retention, better alignment with company goals, and ultimately, improved organizational performance.

Collaborating closely with HR, marketing, and leadership teams to align internal communication efforts with broader organizational strategies.

The role of an internal communication team cannot be over emphasised. Communication helps to create a culture, brand strategy, direction and of course the unspoken code of an organisation. Internal Communication is pertinent to communicating the vision, goals and values of the organisation. The internal communication team if properly implemented and effectively and efficiently utilised, will aid in the on boarding of new colleague. They play a critical role in driving the brand strategy of the organisation i.e the what, why and how of the brand.

Invest in creativity ✨. I believe in the power of great design and compelling copywriting. Both are paramount in crafting impactful internal communications. Just as external marketing targets customers, adapting our approach to resonate with different employee stakeholders ensures messages are not only heard but also embraced.

Employee advocacy. If employees are happy and engaged they share their positive experiences. Future employees and clients need to be reassured about the Employer Brand.