How can you design content that is easy to share?

2 Make it valuable

Your content should provide value to your audience. It should solve a problem, answer a question, teach a skill, inspire an action, or entertain a curiosity. It should also be relevant, timely, and accurate. Your content should not be self-promotional, spammy, or misleading. Your content should be original, authentic, and credible. Your content should showcase your expertise, personality, and values.

3 Make it accessible

Your content should be accessible to everyone, regardless of their abilities, backgrounds, or situations. You should follow the web content accessibility guidelines (WCAG) to ensure that your content is perceivable, operable, understandable, and robust. You should use clear and simple language, contrast and color, headings and structure, alt text and captions, and keyboard and screen reader support. You should also test your content with different tools and users.

4 Make it usable

Your content should be usable, meaning that it is easy to find, use, and understand. You should use SEO best practices to optimize your content for search engines and users. You should use keywords, titles, meta descriptions, headings, and links. You should also use content hierarchy, navigation, and layout to organize your content and guide your users. You should also use content analytics and feedback to measure and improve your content.

5 Make it engaging

Your content should be engaging, meaning that it captures and holds your users' attention and interest. You should use storytelling, emotion, humor, and curiosity to connect with your users and make your content memorable. You should also use visuals, audio, video, and interactive elements to enhance your content and appeal to different senses and learning styles. You should also use calls to action, social proof, and incentives to encourage your users to take action.

6 Make it shareable

Your content should be shareable, meaning that it is easy to distribute and amplify across different channels and platforms. You should use social media buttons, widgets, and plugins to enable your users to share your content with one click. You should also use hashtags, mentions, and tags to increase your reach and visibility. You should also create and join communities, conversations, and collaborations to promote your content and build relationships.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?