How can you design a data collection plan that aligns with your marketing objectives?

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Data collection is a crucial step in marketing analytics, as it provides the raw material for generating insights and recommendations. However, not all data is equally relevant, reliable, or useful for your marketing objectives. To ensure that you collect the right data, in the right way, and at the right time, you need to design a data collection plan that aligns with your marketing goals and strategies. In this article, we will discuss how you can do that in six steps.

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