How can you design a program evaluation that is responsive to marginalized populations?

It's important to use both quantitative data and especially qualitative data. Interviewing clients and target recipients of your non-profit's service. It becomes really easy to develop your own perspective of a situation that doesn't include the side of the very people you are attempting to help without qualitative data. Perhaps even more important, is to involve the marginalized community in the actual fulfillment of the research and evaluation. Researchers hold a lot of power by choosing what data to collect, how to interpret it, and how to communicate it. By involving the client community in this process you are giving them power and ensuring that the results of the research are truly helpful to the community you are serving.

Too often, nonprofit leaders come from the perspective that the results should speak for themselves. However, you need to tell your story — and if you can orient your story around data, all the better! Marginalized populations depend on their story being told in a way that cannot be subject to interpretation. It’s too important. So, you need to build the communication into your evaluation methods from the very beginning, not once you know the results. Getting the media and influencers to help tell your story requires engaging with them well before the results are in!

Crafting a responsive program evaluation for marginalized populations should begin with an inclusive approach. It is important to engage the community from the outset, recognizing their unique insights and lived experiences. Involve them from the planning to the evaluation stage, ensuring that their perspectives shape the process. Actively listen to their stories and understand that impact transcends mere quantitative metrics. It is crucial to value qualitative narratives by not only assessing the true quality of the program but also empowering marginalized voices for change.

In my experience these are some considerations to keep in mind: * Fostering an inclusive framework that ensures diversity representation in every phase. * Prioritize culturally sensitive methodologies particularly challenges faced by marginalized groups. * Rigorous due diligence, akin to M&A practices, is crucial— to identify barriers and opportunities. * Tailor communication strategies to resonate with diverse audiences * Leverage technology for inclusive data collection and analysis. * Lastly, establish partnerships with community leaders and organizations. With these, program evaluations authentically address the needs and aspirations of marginalized populations, fostering true inclusivity and equitable outcomes.