How can you develop a growth mindset and pivot your creative content to a new platform?

Growth doesn't just happen, it is provoked. Just like how muscles grow in response to load beyond what they are conditioned to, you must embrace challenges beyond what you've become conditioned to in order to provoke growth.

Content creation is more of a marathon than a sprint. Therefore, it's essential to focus on long-term growth and continuously strive to become the best version of yourself. One way to achieve this is by aiming to enhance your content by at least 10% each time you create.

Skills can be learnt.. Humans are not born with skills or talents installed inside the womb. As a child from speaking to walking we accomplished everything through learning. By knowing that we should come to realisation that anything / any skills can be learnt if we put a effort for it. To learn, strategize, grow, pivot, collaborate everything needs growth mindset.

Content creators with a growth mindset think they can grow their skills and creativity with effort. But, those with a fixed mindset think their talents don't change. They: See their creativity as fixed. Avoid tough tasks to not fail. Ignore useful feedback. Get upset by others doing well. Hide mistakes to avoid critique. A growth mindset boosts creativity and the will to try new things. Remember, if you do what you’ve always done, you’ll get what you’ve always got. A fixed mindset can keep a creator stuck in the same spot.

For me, a growth mindset is characterized by an ongoing search for new ways to take action, evolve, learn, and ultimately 'grow'. It involves constantly seeking opportunities in an ever-changing world, whether as a creator or on a personal level, and possessing the mindset to see a situation and find ways to respond and adapt.

Creativity thrives from the challenges that growth demands. A growth mindset enables you to accept those challenges. It is quite important for creators because what seems like a brilliant content doesn't connect and what seems ordinary connects. Growth mindset allows the space to accept both.

Maintaining a growth mindset is not just about recognizing your current position; it's also about acknowledging your potential to evolve and adapt. It involves understanding that your capabilities, skills, and knowledge are not fixed entities but are constantly expandable through learning and experience. By embracing a growth mindset, you foster a sense of resilience, curiosity, and a willingness to take on challenges. This mindset allows you to face setbacks with a positive outlook, viewing them as opportunities for improvement. It's about continuously striving to become the best version of yourself, embracing learning experiences, and being open to change. This perspective can be a powerful driver in your journey to success.

As a creator, life is a rollercoaster. You face the highest highs and lowest lows. One day, you might get 10 thousand views, and the next day, not even 10. And based on the audience and other situations, you need to keep improving your content creation game. In such a hectic and rapidly changing career, you absolutely need to have a growth mindset. You need to improve by 1% with every content piece you upload, or you won't last for long.

I've been a creator for over 8+ years, and this is why a growth mindset matters: - It allows you to have a clear end goal (whether that be a number of followers, engagement, specific niche, etc.) - It also allows you to be open-minded about new forms of content and new platforms to explore as a creator

A growth mindset is vital for creators on platforms like YouTube as it fosters adaptability and innovation. For instance, a YouTuber with a growth mindset sees audience feedback as valuable insights, using it to refine content instead of feeling disheartened by criticism. It enables creators to experiment with various video formats, adapt to changing trends, and continuously improve their storytelling techniques. Tips for YouTube creators to cultivate a growth mindset include embracing challenges by trying new video styles, engaging with the audience to understand preferences, and leveraging setbacks as learning opportunities to evolve a content strategy.

Develop relationships with other freelancers and creators. Having a private community where you can honestly discuss your challenges and issues will help you develop a growth mindset as you can get different perspectives.

Consistency is indeed a valuable piece of advice when it comes to developing and nurturing a growth mindset. It's the steady and persistent effort that often yields the best results over time. Rather than relying solely on occasional intense bursts of activity, maintaining a consistent approach to learning and self-improvement can be far more effective. This consistency provides the opportunity for continuous growth and development, which, in the long run, proves to be more sustainable and productive. So, remember, when it comes to cultivating a growth mindset, consistency is greater than intensity.

Embrace failure as proof of progress, not evidence of inadequacy. You grow the most in close proximity to the failures you fear — so create safe ways to achieve failure. Realize that failing as a creator or other professional is not a moral judgment, but a necessary step as you expand your ability.

Embrace challenges as opportunities, persist in the face of setbacks, and believe that effort is the path to mastery. Cultivate a mindset that sees learning and improvement as ongoing processes rather than fixed traits.

To build a growth mindset, first of all, you’ll need self-awareness. Recognise when you’re stuck in old ways! Remember that mistakes are not failures; they are learning experiences. It's about flipping the narrative you've taught yourself. See mistakes as stepping stones, not setbacks. Listen to feedback and genuinely take it onboard. Regularly challenge yourself, and remember it's okay to feel out of your depth sometimes, magic happens when you push yourself and feel a little uncomfortable, it’s part of the process. Celebrate your achievements, as well as those of others. Always bear in mind that growth is about the journey and continuous learning. Every experience, good or bad, adds a step to your path forward.

Pivots are inevitable. You either have already had to pivot, are in the process of pivoting, or will pivot in the future. Begin by becoming a student of your new platform by consuming content there. Learn the social and content etiquette in the culture of the new platform, and then revisit your old content. Look for content that is already aligned with the local culture of the new platform and begin by syndicating that content to the new platform. Next, examine your strategic content that is not aligned and determine whether you can adapt it, or if you need to recreate it. It may be that starting fresh is not a certainty. You can carry over your brand authority if you respect the local culture of your new platform.

Pivoting is often viewed negatively, but it shouldn't be seen as a setback. Instead, it's an opportunity to explore new horizons and give your best effort.

You can pivot your content to a new platform by: - Researching the platform and what trends are currently popular on it - Repurpose your existing content from other platforms to build a library and base of content on the new platform - Let your audience and followers know from other platforms that you are now on this new one

Pivoting to a new platform helps you diversify your content places, and reach a new, wider audience. But here's the thing - you don't have to pivot fully. Suppose you have a podcast, which is only an audio podcast. To upload the same on YouTube, just start shooting a video as well. And then, you can cut those up into a few shorts or reels and put them up as vertical videos. Even within a particular platform, you can pivot to a new content style. In my case, I write a newsletter. I cut up pieces of that and put it up on LinkedIn, and write a few small sentences on Twitter (X). This helps my content get a better reach.

The world is changing and platforms are changing. Like water in a pitcher compared to water in a cup, you've got something (content) that, if you remain flexible, you can fit in a new container, without much effort. But you need to research the container first to see how it works to avoid losing anything.

JORDAN HOWLETT, known by his handle "Jordan The Stallion," built a massive 5M following on TikTok in 2020. Beloved for his endearing one-take monologues and reaction videos, Jordan successfully pivoted his content into YouTube shorts and amassed 3M+ followers there in just 1 year of tasteful repurposing. This diversification showed he was able to reach an expanded audience by pivoting his TikTok videos to be cornerstones that ultimately repurpose very well into native YouTube shorts.

A prime example of a pivot is Instagram itself. It began as "Bourbon," primarily focused on image sharing, and successfully pivoted into a full-fledged social media platform.

I used to lead the creator accelerator program for YouTube for 3 years. The most successful creator there grew from 12k to 250k on her channel, from having channel as a side hustle to her main job now. Her name is DJ LIZA VETA. We cracked the numbers to understand which of several topics she wanted to speak about (travel, music, hair styles) would have the most potential. Surprisingly the latter did. She focused on hair care and hair styles for short hair, became and unbeatable #1 in her niche, started consulting others, having brand deals and partnerships. Her pivot was to move from music that she loved to the same extent as back in times copyright issues would limit what she would actually be able to create on YouTube.

You're an example of a successful pivot. Think about where you were a decade ago compared to where you are now – two different places, probably with a lot of stops along the way. Write your own story. Keep going!

When Tiktok was banned in India during peak lockdown , a lot of big TIkTok creators fell out of the race . However Creators like Avez Darbar , Zaid Darbar , Nagma and their entire group deep dived into Instagram and pivoted their content Acc to Instagram even before reels were introduced . They have constantly refreshed their content and this lead to them being one of the biggest Instagram creators in India . Pivoting to a new platform always requires patience and lot A/B testing with your content !

People want to fail fast, but getting comfortable with failure and grinding away at something until you engineer how to make it work is underrated. All it takes to be an overnight success is years of putting in the reps.

It is essential as a creator to pivot to new platforms whenever they come up, as that is how you will stay on top of the trends and also stay relevant as a creator

Creators who refuse to embrace opportunities to grow and to contribute to their trade tend to fade out sooner than those who don't. There's this woman around me, a fashion designer. Not too long ago, she lost her audience because her designs were totally off and dated. Then, she did the unusual: she got a smartphone and started watching relevant videos online, getting new design ideas. Today, she's got at least 4 new apprentices and a bigger audience. Having a growth mindset as a creator is the path to staying on top of your game and to creative success.