How can you distribute your podcast on multiple devices?

To distribute your podcast across multiple devices, start by submitting it to popular directories like Apple Podcasts, Spotify, Google Podcasts, and Stitcher. These platforms are accessible on various devices, including smartphones, tablets, computers, and smart speakers. Utilize a podcast hosting platform that offers distribution to multiple directories automatically. Optimize your podcast for mobile playback and create a dedicated website where listeners can stream or download episodes directly. Promote your podcast on social media platforms and utilize RSS feeds for syndication across different devices and platforms. Consider optimizing your podcast for smart speaker integration to tap into the growing audience of voice-activated device

The answer is: "it depends". The target audience for the podcast should be clearly defined. Within our team, we discussed whether to distribute our podcast as an audio track (no video) on YouTube. Personally, I found it to be not very sensible, but in the end, as a team, we still decided to go for it. We receive access and feedback through YouTube, apparently, it is the "older generation" that consumes via this platform.

Podcasts are not being listened in at the same place where it's hosted. It's not like YouTube: you use YouTube to watch videos that are hosted in YouTube. In podcasting you have your audios and descriptions in a host and people listen to the episodes by using apps (called "podcatchers") or going to "listening places" such as Spotify, Deezer, Amazon Music, etc. All those podcatchers and webs shows you the episodes that are in your hosting, no matter from where you listen. The conection between "listening places" or podcatchers and your host is made by the RSS. Thus, you have to ensure your host gets connected to the listeners places you are interested in. For that, some hostings offer very useful automations.

1. Hosting Platform: Choose a podcast hosting platform like Podbean, Libsyn, or Anchor. These platforms store your podcast files and generate an RSS feed, which is necessary for distributing your podcast to various platforms. 2. Social Media Promotion: Share links to your podcast episodes on social media platforms like Twitter, Facebook, Instagram, and LinkedIn. Utilize hashtags, engaging visuals, and compelling captions to attract listeners. 3. YouTube: Convert your podcast episodes into video format and upload them to YouTube. This provides an additional platform for discovery and can attract viewers who prefer consuming content in video format.

Podcast hosting platforms are essential for podcasters, acting as the backbone for file storage and distribution. Beyond the basics, they offer a suite of services that empower creators. Analytics provide insights into listener demographics and behavior, crucial for tailoring content. Monetization options, from sponsorships to listener donations, open revenue avenues. Additionally, built-in tools for website development and podcast distribution across platforms like Spotify and Apple Podcasts help in expanding reach. Selecting the right service, such as Buzzsprout or Anchor, hinges on specific needs, from user-friendliness for novices to advanced features for professional podcasters.

An RSS feed is a file containing details about your podcast, like title, description, artwork, episodes, and audio files. It enables podcast directories and apps to list and update your podcast. To distribute your podcast widely, you submit your RSS feed to directories and apps like Apple Podcasts, Spotify, Google Podcasts, Stitcher, and TuneIn, each with its own submission process and guidelines.

The RSS feed functions as the digital DNA of a podcast, encoding essential details like episode specifics and multimedia content. This technology facilitates automatic updates across platforms, ensuring listeners have access to the latest content without manual intervention. Submission of an RSS feed to major directories like Apple Podcasts, Spotify, Google Podcasts, and others—is a critical step for visibility. Each platform's unique requirements underscore the importance of meticulous adherence to their submission protocols, which can significantly impact a podcast's accessibility and audience growth.

👉 Once you distribute your podcast to Apple Podcasts and Spotify, your show will be picked up by other podcast directories too and it will become available on lesser known streaming platforms. But make sure you distribute to all of the following if you are from India 🇮🇳 - Apple, Spotify, JioSaavn, Gaana, Wynk, Amazon Music.

We have had identical experiences: Apple and Spotify distribute further to many smaller platforms, which collectively generate many accesses. In addition to the platforms, your own website/landing page is a powerful medium for reach: if your guest is searched for through the well-known search engines, they often end up there.

To distribute your podcast across multiple platforms, you must submit your RSS feed to various podcast directories. Interestingly, many directories have automatically included our podcast. I welcome this as it expands our reach to more potential listeners. Some individuals enjoy listening to podcasts on BlogTalkRadio, while others prefer platforms like Spotify, YouTube, Radiopublic, or Castbox.

Distribua seu podcast em todas as plataformas que puder, inclusive no Youtube. Mesmo que seja podcast apenas em áudio, estar na principal plataforma de vídeos é essencial para, por meio de título e descrição, performar seu SEO nem que seja para ser visto e lembrado - reforçando sua presença de marca. Outra coisa importante é que, a menos que seu podcast seja um produto original de determinada plataforma, evite CTA (chamada para ação) de uma específica dentro do programa. Primeiro por vc estar sendo ouvido em diversas plataformas, segundo pelo fato de o robozinho das outras plataformas captar sua fala e boicotar a entrega.

I concur with Shouvik’s observations. Larger podcast platforms like Spotify or IHeart Radio are more inclined to accept your podcast if they perceive you as serious, dedicated, and consistent. Moreover, something as basic as a professionally designed logo can enhance your brand's positioning. It may take some time for newer podcasts to get syndicated on other platforms, so patience and persistence are key.

After submitting your podcast's RSS feed to directories and apps, it's crucial to optimize it for various platforms. This means selecting a high-quality audio format like MP3 or AAC with a minimum bitrate of 128 kbps, and creating eye-catching, platform-compliant artwork.

As a podcast agency owner, I'd say this paragraph covers a lot of crucial steps for getting your podcast out there on different devices. It highlights the importance of having good audio quality, catchy artwork, and clear descriptions. But there's one more thing I'd like to stress: consistency. It's vital to stick to a regular publishing schedule. Whether it's once a week, bi-weekly, or monthly, consistency helps keep your audience engaged and coming back for more. Plus, it shows dedication and professionalism, which can attract new listeners. So, while optimizing your podcast for different platforms is key, don't forget to keep the content flowing regularly too!

❌ Don't get too bothered by this. Remember one thing though - urls and hyperlinks in show notes and episode notes don't always work on all platforms. Don't rely on trackable links. Podcast search on different platforms works differently. Don't overload the metadata with keywords. Keep the metadata simple and to the point.

Regularly monitor your podcast analytics to track audience engagement, demographics, and listening trends. Use this data to refine your distribution strategy and optimize your content for maximum reach and impact.

Promote your podcast episode on social media a few days after its release, utilize the collaboration features of the respective platforms (e.g., linking, co-authoring), and keep an eye on the analytics.

One valuable insight is the importance of consistency in podcasting. Whether it's releasing episodes on a regular schedule, maintaining a consistent tone and format, or engaging with your audience consistently, maintaining this rhythm can help build trust and loyalty with your listeners over time. Additionally, don't underestimate the power of networking within the podcasting community. Collaborating with other podcasters, guest appearances, and cross-promotions can significantly expand your reach and introduce your podcast to new audiences. Lastly, remember that podcasting is a journey, and success often comes with perseverance, continuous improvement, and staying true to your unique voice and vision.

🙋🏻♂️ Different listeners prefer different platforms. Give them all a shoutout every once in a while. They'll love it :) Keep tagging streaming platforms when you promote your podcast on social media.