How can you effectively follow up after a medical technology product demonstration?

1 Set clear expectations

Before you end your product demonstration, make sure you set clear expectations with your audience about the next steps. Ask them what they need from you to make a decision, how they prefer to communicate, and when you can follow up with them. This will help you avoid being too pushy or too passive, and show them that you respect their time and process. You can also use this opportunity to ask for feedback on your presentation, and identify any gaps or objections that you need to address in your follow up.

2 Send a personalized thank you note

As soon as possible after your product demonstration, send a personalized thank you note to each attendee. Express your appreciation for their time and interest, and restate the main value proposition and benefits of your solution. You can also include a relevant case study, testimonial, or white paper that supports your claims and provides more information. Make sure you personalize your note by addressing the specific needs and pain points of each recipient, and referencing something that was discussed during the presentation. This will show them that you listened and understood their situation, and that you are not sending a generic message.

5 Use multiple channels

While email is a common and convenient way to follow up after a product demonstration, it is not the only one. You can also use other channels, such as phone calls, text messages, social media, or video calls, to reach out to your audience and build rapport. The best channel to use depends on the preference and personality of your audience, as well as the purpose and timing of your follow up. For example, you may want to use a phone call to confirm a meeting or a trial, a text message to send a reminder or a thank you, a social media message to share a relevant piece of content or a testimonial, or a video call to demonstrate a feature or a benefit. The key is to use multiple channels to diversify and optimize your communication, and to match the channel to the message and the recipient.

6 Track and measure your results

Finally, you should track and measure your results from your follow up activities, and use them to improve your strategy and performance. You can use tools such as CRM software, email tracking software, or analytics software to monitor and analyze metrics such as open rates, click rates, response rates, engagement rates, conversion rates, and revenue. These metrics will help you understand how effective your follow up is, and what you need to change or improve. You can also use feedback from your audience, such as surveys, reviews, or testimonials, to evaluate your customer satisfaction and loyalty. By tracking and measuring your results, you can optimize your follow up process and increase your chances of closing more sales.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?