How can you evaluate your CRM strategy and make adjustments as needed?

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Customer relationship management (CRM) is a strategic approach to managing and improving your interactions with your customers and prospects. A well-designed and implemented CRM strategy can help you increase customer satisfaction, loyalty, retention, and revenue. However, your CRM strategy is not a one-time project that you can set and forget. You need to constantly evaluate your CRM performance and make adjustments as needed to adapt to changing customer needs, preferences, and expectations. In this article, we will discuss how you can evaluate your CRM strategy and make adjustments as needed using the following steps:

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