How can you evaluate your Instagram content's reach?

1 What is reach?

Reach is the number of unique accounts that have seen your Instagram content, such as posts, stories, reels, or IGTV videos. It is different from impressions, which are the total number of times your content has been viewed, regardless of whether it was by the same or different accounts. Reach is an important indicator of how far your content is spreading and how many potential customers or followers you are attracting.

2 Why does reach matter?

Reach matters because it shows you how much exposure your content is getting and how effective your Instagram marketing strategy is. A high reach means that your content is reaching a large and diverse audience, which can increase your brand awareness, engagement, and conversions. A low reach means that your content is not getting enough visibility, which can limit your growth and opportunities. By tracking your reach, you can identify what types of content, hashtags, captions, and posting times work best for your audience and optimize your Instagram marketing accordingly.

3 How to evaluate reach using Instagram Insights?

Instagram Insights is the native analytics tool that Instagram provides for business and creator accounts, allowing you to access various metrics and data about your content, audience, and activity. To evaluate your reach using Instagram Insights, tap on the menu icon on your profile page and select Insights. Then choose the Content tab to see an overview of your posts, stories, reels, and IGTV videos. Filter your content by type, time period, and metric by tapping on See All. Select Reach as the metric to see how many unique accounts have seen your content in the selected time period. Finally, tap on each content piece to see more details such as impressions, likes, comments, saves, shares, and interactions.

4 How to evaluate reach using other tools?

Instagram Insights is a useful tool for evaluating your reach, however, it has some limitations such as only showing data for the past 30 days and not allowing comparison of different time periods or accounts. If you want to use other tools to evaluate your reach, consider Sprout Social, Iconosquare, and Socialbakers. Sprout Social is a comprehensive social media management platform that offers Instagram analytics, reporting, scheduling, and engagement features. Iconosquare is a dedicated Instagram and Facebook analytics and management tool that helps you track your reach, impressions, engagement, growth, and more. Socialbakers is an AI-powered social media marketing platform that offers Instagram analytics, content optimization, audience analysis, and influencer discovery features. All of these tools allow you to measure your reach across multiple accounts and time periods; compare your performance with competitors and industry benchmarks; generate custom reports and insights; segment data by content type, profile, hashtag, location; and provide actionable recommendations and tips to improve your Instagram marketing.

5 How to improve your reach?

Evaluating your reach is the first step to improving your Instagram marketing performance, but to really increase your reach and grow your audience, you need to implement some best practices and strategies. These include creating high-quality and engaging content that resonates with your audience, using relevant and popular hashtags, experimenting with different content formats like stories, reels, IGTV videos, carousels, and live videos, leveraging their features like stickers, filters, effects, and polls, posting consistently and at optimal times when your audience is most active, using tools like Sprout Social or Iconosquare to schedule posts in advance and analyze the best times to post, and collaborating with other accounts such as influencers, partners, customers, or employees. Additionally, you should tag them in your content to expand your reach and credibility as well as cross-promote your content on other social media platforms and channels.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?