How can you identify barriers to adoption in R&D using qualitative research?

Eu escreveria dessa forma: Antes de iniciar qualquer pesquisa qualitativa, se faz necessário ter clareza do objeto do estudo. Pergunte-se: o que eu desejo aprender, no que gostaria de me aprofundar, e por quê? Os objetivos de sua pesquisa devem estar alinhados aos planos para o desenvolvimento da organização. Da mesma forma, as perguntas utilizadas devem estar em consonância com os objetivos da pesquisa, para que não haja perda de tempo e foco. Por exemplo, você pode querer saber se aquele projeto social incrível que você pensou é, de fato, relevante à sociedade ou, ainda, como viabilizá-lo frente às demandas e obstáculos de um determinado nicho ou território.

One good example of researching an outcome was used to convert support from "Read the manual" to either a direct TEAMS or ZOOM "Instant" response, or create a 3-4 minute video visually explaining how to set up an accurate and repeatable measurement of colour with our Spectrophotometers. Users will scour the internet or YouTube for a quick and simple answer. We tested the theory of Videos and Digital sessions and found both methods work well and accepted, especially videos as users can still watch a video on their midnight shift, rather than wait for mails to offer a solution. Our videos are functional and quite basic, but they are functional.

To identify adoption barriers in R&D using qualitative research, prioritize gathering rich data through interviews or focus groups. Quality data collection is crucial as analysis has become more efficient with new tools. Once collected, use these tools to analyze for recurring themes that highlight obstacles, whether they're usability issues, cost, or cultural factors. This approach ensures that the barriers you identify are grounded in detailed user feedback, leading to actionable insights for R&D.

Yes it's important to identify the barriers and resource constraints can form critical barrier. Qualitative research helps uncover specific limitations, be it financial, technological, or human resources, influencing the adaptability of R&D processes. Communication breakdowns also emerge as a recurrent challenge. Exploring how information flows within the team, the clarity of directives, and the effectiveness of internal communication channels can shed light on potential barriers.

In my experience a “Health Assessment” should be the first thing performed to ensure that adoptable approaches will be adopted. It sounds absurd but I have witnessed too many times organizations thinking that different approaches will result in a different outcome when in fact their culture is not conducive to adopting new ways of working. Culture then strategy adoption…