How can you identify the key drivers of change in your market using trend analysis?
Trend analysis is a method of identifying and understanding the patterns, forces, and drivers of change in your market. By using trend analysis, you can anticipate the future needs, preferences, and behaviors of your customers, competitors, and stakeholders, and use this insight to innovate your products, services, and strategies. In this article, you will learn how to identify the key drivers of change in your market using trend analysis, and what tools and techniques you can use to do so.