How can you improve the viewability of your media buying campaign?

Choose strategic placements on websites or platforms where your target audience is most likely to engage. Also maintain user liked contents

Choosing the right platform is crucial for maximizing ad viewability and ROI. 🌟 🔍 Research platforms thoroughly. - Each platform differs in viewability standards and measurement methods. 📊 Compare viewability criteria and reporting tools. - Ensure the platform aligns with campaign goals, budget, and audience. 🔍 Consider ad formats and placements for visibility. - Video, native, or interactive ads may offer higher engagement.

Strategically defining viewability goals and KPIs is crucial for effective campaign evaluation and optimization. 🎯 Define clear objectives and KPIs. - Establish specific goals and key performance indicators for viewability. 📈 Align viewability goals with other metrics. - Ensure your viewability objectives complement other campaign metrics. 🔍 Monitor and evaluate campaign performance. - Regularly assess and adjust your campaign based on established objectives.

Ensuring accurate viewability measurement is key to optimizing ad performance and mitigating ad fraud. 🔍 Utilize third-party verification tools. - Employ tools like Google Active View, Integral Ad Science, or Moat. 📊 Measure and report viewability. - Track and verify viewability data across various platforms and ad formats. 🚫 Identify and avoid low-quality inventory. - These tools help uncover and prevent low-quality or fraudulent ad placements.

The most important parameter is to define the objectives of the Ad campaign. Is it a sales or brand driven campaign? Based on that the marketing or media manager can determine the OTS (Opportunity to See) and after deciding on OTS one can check the platform or media vehicle affinity to determine the right media mix. For a successful Ad campaign impact of the campaign is more important than the improvement of visibility. However, visibility can be improved by checking the reach parameters of a platforn for the defined TG. Although reach can't be the only parameter, we should also consider the frequency of the Ad campaign to improve the overall visibility.