How can you improve your client relations on mobile?

1 Use responsive design

Responsive design is a technique that allows your website or app to adjust to the screen size and orientation of the device. This way, you can ensure that your content is readable, accessible, and attractive on any mobile device. Responsive design also helps you avoid frustrating your clients with zooming, scrolling, or clicking issues. To create a responsive design, you need to use flexible layouts, media queries, and images that can adapt to different resolutions.

2 Communicate clearly and concisely

Mobile users tend to have shorter attention spans and less patience than desktop users, so you need to communicate clearly and concisely with them. Use simple and direct language, avoid jargon and slang, and break up your text into short paragraphs and bullet points. You can also use visual aids, such as icons, images, or videos, to convey your message more effectively. Additionally, you should always provide a clear call to action, such as a button, a link, or a form, that tells your clients what you want them to do next.

3 Optimize your loading speed

Loading speed is one of the most important factors that affect your client relations on mobile. Mobile users expect your website or app to load fast, and they will quickly abandon it if it takes too long. According to Google, 53% of mobile users leave a site that takes more than three seconds to load. To optimize your loading speed, you need to reduce the size of your files, compress your images, use caching and minification techniques, and choose a reliable hosting provider.

4 Collect and respond to feedback

Feedback is essential for improving your client relations on mobile, as it allows you to understand their needs, preferences, and pain points. You can collect feedback from your clients through various methods, such as surveys, ratings, reviews, comments, or chatbots. However, collecting feedback is not enough; you also need to respond to it promptly and professionally. You should thank your clients for their feedback, acknowledge their issues or concerns, and offer solutions or alternatives. By doing so, you can show your clients that you value their opinions and care about their satisfaction.

5 Personalize your interactions

Personalization is another way to improve your client relations on mobile, as it helps you create a more relevant and engaging experience for them. Personalization means tailoring your content, offers, or recommendations to your clients based on their behavior, preferences, or location. You can use data analytics, cookies, or geolocation features to segment your clients and deliver personalized messages or notifications to them. For example, you can send them a welcome message when they visit your website or app, a discount code when they abandon their cart, or a reminder when they have an upcoming appointment.

6 Test and improve your usability

Usability is the measure of how easy and intuitive your website or app is to use on a mobile device. Usability affects your client relations on mobile, as it influences their satisfaction, loyalty, and retention. To test and improve your usability, you need to conduct user testing, which involves observing and interviewing real users as they interact with your website or app. You can use tools such as Google Analytics , Hotjar , or UserTesting to collect and analyze user data, such as clicks, scrolls, taps, or gestures. Based on the user feedback, you can identify and fix any usability issues, such as broken links, unclear navigation, or confusing labels.

By following these six tips, you can improve your client relations on mobile and create a more positive and memorable experience for them. Remember, mobile users are not just a smaller version of desktop users; they have different needs, expectations, and behaviors that you need to address. By doing so, you can build trust, loyalty, and retention with your clients on mobile.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?