How can you improve your store's display effectiveness?

1 Know your target market

Before you design your store's display, you need to understand who your ideal customers are, what they want, and how they shop. This will help you tailor your display to their preferences, needs, and behaviors. You can use market research, customer feedback, and sales data to segment your target market and create customer personas. Then, you can use these personas to guide your display decisions, such as what products to feature, how to arrange them, what colors and themes to use, and what messages to convey.

2 Apply the visual hierarchy

The visual hierarchy is the order in which customers perceive and process information in your display. It helps you prioritize the most important elements and create a clear and coherent layout. You can use the visual hierarchy to guide customers' attention, interest, and action. To apply the visual hierarchy, you need to consider four factors: size, color, contrast, and placement. For example, you can use larger, brighter, and more contrasting items to draw attention to your focal points, and place them at eye level or in the center of your display.

3 Use the rule of thirds

The rule of thirds is a simple and effective technique to create a balanced and harmonious display. It divides your display into nine equal sections by drawing two horizontal and two vertical lines. Then, you can place your most important items at the intersections of these lines, or along them. This creates a dynamic and engaging composition that avoids symmetry and monotony. You can use the rule of thirds to create a focal point, highlight a product, or create a visual flow.

4 Create a story

A story is a powerful way to connect with your customers and communicate your brand identity. It can evoke emotions, inspire curiosity, and stimulate imagination. You can create a story for your display by using a theme, a narrative, or a problem-solution approach. For example, you can use a seasonal theme to showcase your products in a relevant context, a narrative to tell a story about your brand or your customers, or a problem-solution approach to demonstrate the benefits of your products.

5 Test and optimize

The final tip to improve your display effectiveness is to test and optimize your display based on feedback and results. You can use different methods to evaluate your display, such as observation, surveys, interviews, or analytics. You can measure different indicators, such as traffic, dwell time, conversion rate, or customer satisfaction. You can then use this data to identify what works and what doesn't, and make adjustments accordingly. You can also experiment with different display elements, such as lighting, signage, or props, and compare their performance.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?