How can you increase survey response rates for millennials?

3 Incentivize and gamify your surveys

Millennials are motivated by rewards and recognition, and they are more likely to participate in surveys that offer them some benefits or incentives. You can use different types of incentives, such as discounts, coupons, freebies, loyalty points, or entries to sweepstakes or contests. However, make sure your incentives are relevant, attractive, and easy to redeem, and avoid using them as a bait-and-switch tactic. You can also gamify your surveys by adding elements like progress bars, badges, leaderboards, or quizzes, to make your surveys more fun and challenging.

4 Choose the right timing and channel

Millennials are busy and easily distracted, and they are more likely to respond to surveys that fit their schedule and lifestyle. You need to choose the right timing and channel to reach them when they are most likely to be available and responsive. You can use tools like Google Analytics or email marketing software to analyze your audience's online behavior and preferences, and find out the best days and times to send your surveys. You can also use different channels, such as email, SMS, social media, or in-app notifications, to deliver your surveys, and test which ones generate the highest response rates.

5 Be transparent and respectful

Millennials are wary of spam and scams, and they are more likely to trust surveys that are transparent and respectful. You need to clearly communicate the purpose and value of your survey, and how you will use and protect their data. You can use a clear and catchy subject line, a concise and compelling introduction, and a credible and recognizable sender name and address. You can also use trust signals, such as logos, testimonials, or certifications, to show your legitimacy and authority. Moreover, you need to respect your respondents' time and privacy, and avoid sending too many or too frequent surveys, or asking for sensitive or unnecessary information.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?