How can you inform your partners about your customer education resources?

1. Partner Portal: Create a dedicated partner portal or section on your website where partners can easily access and explore your customer education resources. Ensure that the portal is well-organized and includes clear descriptions of each resource. 2. Email Newsletters: Regularly send out email newsletters to your partners highlighting new or featured customer education resources. 3. Webinars and Training Sessions: Host webinars or training sessions specifically for partners to introduce them to your customer education resources. Provide live demonstrations and Q&A sessions to help partners understand how they can leverage these resources to benefit their customers.

You can inform your channel partners about your customer education resources by sending them a quick email or messages. Also, include a brief overview of the resources available, such as tutorials, guides, or webinars and explain how they can benefit both the partners and their customers. Provide clear instructions on how to access the resources and encourage them to share them with their customers to enhance their experience and drive more sales.

Partner enablement is crucial for the success of partnerships and sharing customer education resources can significantly enhance the value for partners. Start by creating a comprehensive guide and repository that outlines all available educational materials, such as tutorials, webinars and documentation. Host a session specifically to walk partners through these resources and show how they can be utilized to support customers effectively. Regularly update your partners on new resources and improvements through newsletters or a partner portal. Encourage feedback from partners on the resources' effectiveness and areas for improvement, using a collaborative approach to increase continuous improvement and partner satisfaction.

Start by categorizing your partners into segments based on factors like their industry, size, geographic location, and level of expertise. Understanding the unique needs and preferences of each segment will allow you to tailor your communication approach and educational resources accordingly. For example, partners in different industries may require specialized training on industry-specific topics, while partners of varying sizes may have different resource allocation preferences.

Personally I would shy away from the idea of a partner education portal if possible. The main reason is that it will be another resource you have to update every time the product changes. This is labour intensive and if not done well will lead to a poor partner experience and frustration. My preferred approach is to make your customer education resources so good that your customers, internal teams, and partners all rely on them. This isn't always possible, but more often than not you can simplify your operations by having only one single source of truth.

Develop a centralized partner education portal where partners can easily access your customer education resources. Organize the portal into categories or modules based on topics such as product training, sales enablement, marketing materials, and support documentation. Ensure that the portal is user-friendly, intuitive, and accessible from any device or location. Provide various formats such as videos, webinars, e-books, and interactive tutorials to cater to different learning styles.

Another issue with "promoting your portal" is that the average company has 30 partners. This means they have 30 portals to log into, each with a different UX and often also with a different purpose. This gets confusing. If you must have a portal, the best way to promote it is to add it into your partners workflows. Whenever they hire a new employee they should review your portal as part of their onboarding. Your support team members should refer to the portal every time a partner asks a question. You need to find ways to deliver information to your partners "just in time" so they see the value and start to think of your portal every time they have an issue.

Promotion is key to ensuring that partners are aware of and actively engage with your education resources. Use multiple communication channels such as email newsletters, social media, partner forums, and direct outreach to promote the portal. Highlight the benefits of accessing the resources, such as improved product knowledge, increased sales effectiveness, and enhanced customer satisfaction. Consider offering incentives or rewards for partners who complete training modules or achieve certain performance milestones.

Regular partner feedback is invaluable. A few easy ways to ask: Surveys. Net promoter scores. Focus groups. Informal check-ins. This allows partners to share what’s working and pinpoint gaps. Their frontline insights can reveal emerging customer needs, guiding continual improvement. Ongoing dialogue shows a long-term commitment to customers through ever-evolving resources. And facilitates true collaboration to meet learner needs. Seeking input isn't an obligation - it's an opportunity. Keep it human and conversational, not corporate. Partners' eyes on the frontlines can steer training refinement.

Regularly solicit feedback from your partners to gauge the effectiveness of your education resources and identify areas for improvement. Use surveys, focus groups, or one-on-one interviews to gather insights on the relevance, quality, and accessibility of the materials. Pay attention to partner suggestions and pain points, and be responsive to their needs. Incorporate partner feedback into ongoing updates and enhancements to ensure that the education resources remain valuable and impactful.

Ensure that your customer education resources are closely aligned with your partners' goals and objectives. Provide content that empowers partners to effectively sell, support, and promote your products or services to their customers. Tailor the educational materials to address specific partner pain points, challenges, and business objectives. Collaborate closely with partners to co-create content that resonates with their target audience and reinforces your partnership value proposition.

In addition to the core strategies outlined above, consider the following: Localization: Translate your education resources into multiple languages to cater to partners operating in diverse regions. Certification programs: Offer certification programs or badges to recognize partners who demonstrate proficiency in your products or services. Continuous improvement: Continuously monitor and evaluate the effectiveness of your education resources, and iterate based on partner feedback and evolving market trends. Partner incentives: Provide incentives such as discounts, co-marketing opportunities, or exclusive access to resources for partners who actively engage with the education portal.