How can you introduce a podcast guest with impact?

The medium of podcasting is INTIMATE - so firstly don't read your intro, know it and introduce them like you would at a party. "I'm thrilled to introduce you to <insert guest name>, because I learned about <specific example> from them and I am so curious about <insert specific example>, and you won't believe what they did when they <insert specific example>...make me (the listener) feel like I just met your close friend at a party and you hope we like each other.

In a perfect world, knowing your guest would be great. But many of you podcast on the fly. You go to places or events and meet interesting people you would love to interview but do not have the time to research them. Simply use the Who, What, Where, When, How and Why questions to get you through the interview. Never ask your guest who they are, or to introduce themselves. You introduce them and then ask these six questions. It works every time and will make your interview flow. When they give you a compelling answer, follow up with it. Make it a interview and not an interrogation.

Pesquisa é a principal etapa pré-produção de qualquer qualquer podcast, e conhecer a fundo a biografia do convidado é primordial para que os ouvintes tenham em mente o nível de autoridade está naquela mesa, e claro, isso dará ao host insumos para abordar com confiante e propriedade todos os pontos possíveis aguardados pelo público naquela entrevista. Além disso, se você faz uma apresentação da biografia com propriedade e entusiasmo, o participante verá o cuidado que teve em saber mais sobre seu trabalho antes da gravação e se sentirá prestigiado, o que fará você, host, tê-lo na mão já na abertura.

As a listener, the name, company, role, title doesn't stick unless I'm already aware of the person or company. The best way would be an interesting story that is relevant to the episode. If I don't have that I keep it really simple and move on. The whole resume reading gets in the way of the episode flow.

Crafting an effective guest introduction requires conducting thorough research on the guest. To gather the information necessary to create a compelling introduction, consider utilizing a variety of sources: * Guest's Website: Explore the guest's website to gain insight into their background, expertise, and professional achievements. ** Social Media Presence: Review the guest's social media profiles, including LinkedIn, Twitter, or Instagram, for additional information or recent updates. *** Previous Interviews: Research the guest's previous interviews or publications to gain a deeper understanding of their perspective and unique insights.

I don't agree with this point. Your audience knows YOU, and are interested in what YOU talk about. Your guest should be someone who YOU want to know more about, and feel like engaging in conversation with. If you get so focused on what your audience wants, you are doomed to failure. Focus on what interests you for a guest on your podcast and you will have a great, passionate interview that your audience will enjoy.

Starting a podcast is a way to express and share your interests, goals and voice. I believe people following a podcast engage because they resonate with the host(s). If you cater everything to the audience you lose yourself, the genuine connection, and allure of the reason people started following you in the first place. Yes, it’s important to grow naturally and change organically, but attempting to contort yourself into something your audience “wants” is not.

To craft an introduction that resonates with your audience, consider the following elements: * Audience Profile: Understand your listeners' demographics, interests, and goals. Consider how your guest can address their needs, concerns, or aspirations. ** Audience Pain Points: Identify the challenges or issues your audience is facing and relate them to the guest's expertise or experience. ***Tailored Language: Craft your introduction in a way that is relatable and engaging to your audience. Utilize language and tone that aligns with their preferences and speaks to their needs.

No, no, no, no! Keep the intro to your guest brief. See the example below. If you spend so much time talking about your guest, their story, their credentials, achievements in the introduction, what are you going to talk about in the interview? Never, ever tell the guests story. Ask them questions that let them tell their story and let the audience discover what a great guest you have.

When introducing your guest, it’s important to keep it brief and engaging. Aim for a 30 to 60-second intro that grabs attention right away by introducing your guest and the episode’s topic. Share a few key details about their background, such as their credentials, achievements, or noteworthy projects, and emphasize the unique value they bring to your audience, like actionable tips, advice, or insights. Wrap it up with a smooth transition to welcome them into the conversation and set the tone for the discussion ahead.

Use bullets for your intro, just be yourself and be natural. You’re having a conversation, not giving a lecture. By all means practice your delivery to get comfortable, but don’t read your intro verbatim.. You’ll sound like Siri, or worse a 1980s robot.. “Would you like to play a game…?”

I don't recommend writing your intro down. This is what makes you sound robotic and scripted. Make quick notes to guide you instead. For example: Kevin Oats Owner of Best Boats int wrote book called "Safest boats for exploring" compelling story about boat safety. wants to share tips. It will translate to this when spoken: Hello and welcome to the Bing's world podcast where I take kitchen table topics and make them relate to you. Today I have Kevin Oats, owner of Best Boats international. Kevin has written a book called "Safest boats for exploring", something we all love to do. Kevin has a compelling story about boat safety that prompted him to write this book. Kevin, welcome to Bing's world. Your intro will flow naturally.

Now that you have crafted your guest introduction, the next step is to hone your delivery and presentation skills: * Practicing and Recording: Rehearse your introduction aloud and record yourself to ensure that your tone, pacing, and delivery are engaging, friendly, and professional. ** Editing and Revising: After reviewing your recording, make adjustments as necessary to remove redundant or unnecessary words or phrases and correct any grammar or spelling errors. *** Feedback and Refinement: Share your introduction with a trusted friend or colleague to gather feedback on clarity, engagement, and interest level. Use this feedback to refine your introduction further.

Avoid describing your guest with "Superlatives". The sure sign of an amateur. Let the audience decide if your guest is the most incredible, or amazing person. These AI articles tend to give poor podcasting advice. To learn more about interviewing and podcasting, reach out to me here on LinkedIn and discover my one day podcast academy. You will learn more in that one day, than a semester in school. And the classes are fun too.