How can you keep mobile users engaged in UX research?

2 Keep it short and simple

Mobile users are often busy, distracted, or multitasking, so you need to respect their time and cognitive load. Keep your research sessions short and simple, and avoid asking too many questions or tasks that require a lot of effort or input. Ideally, your research should take no more than 15 minutes per session, and your questions or tasks should be clear, concise, and relevant. Use simple language and avoid jargon or technical terms that may confuse your users. Also, make sure your research platform or tool is easy to use and compatible with different devices and browsers.

3 Provide clear instructions and incentives

To ensure that your mobile users understand what you expect from them and why you are conducting the research, you need to provide clear instructions and incentives. Explain the purpose and scope of your research, how long it will take, what they need to do, and how they can access the platform or tool. Also, tell them how you will use their data and how you will protect their privacy and security. Moreover, offer them some incentives for participating in your research, such as vouchers, discounts, or free access to your product. Incentives can help you attract and retain mobile users, as well as increase their engagement and quality of feedback.

4 Be flexible and responsive

Mobile users may have different schedules, preferences, and behaviors, so you need to be flexible and responsive to their needs and situations. For example, you may want to allow them to choose when and where they want to participate in your research, rather than imposing a fixed time and location. You may also want to use different channels to communicate with them, such as email, text, or phone, and make sure you respond to their questions or issues promptly and politely. Additionally, you may want to adapt your research design or approach based on the feedback or data you receive from your mobile users, and make changes or improvements as needed.

5 Follow up and thank them

Finally, don't forget to follow up and thank your mobile users for their participation and contribution to your research. Send them a thank-you email or message, and let them know how their feedback helped you improve your product or service. You may also want to share some of the results or outcomes of your research, and invite them to try or test your product again in the future. By following up and thanking your mobile users, you can show them that you value and appreciate their input, and build a lasting relationship with them.