How can you maintain your audience's interest after a presentation?

1 Provide a summary

A quick summary of your main points, key takeaways, and action steps can help your audience remember what you said and why it matters. You can also use this opportunity to highlight any resources, links, or contacts that you want to share with them. A summary can be delivered verbally, visually, or in writing, depending on the format of your presentation and the preferences of your audience.

2 Invite feedback

Feedback is essential for improving your presentation skills and learning more about your audience's needs, interests, and questions. You can invite feedback in different ways, such as asking for ratings, reviews, testimonials, surveys, polls, or comments. You can also encourage feedback by offering incentives, rewards, or recognition for those who participate. Feedback can help you build rapport, trust, and loyalty with your audience.

3 Engage in conversation

One of the best ways to maintain your audience's interest after a presentation is to engage them in conversation. You can do this by answering their questions, addressing their concerns, sharing your insights, or asking for their opinions. You can also use social media, email, chat, or phone to communicate with your audience and keep the conversation going. Conversation can help you establish your authority, credibility, and personality as a speaker.

5 Create a community

A community is a group of people who share a common interest, goal, or passion. You can create a community around your topic or niche by inviting your audience to join a platform, network, or group where they can interact with you and each other. You can also use a community to share updates, news, events, or opportunities that are relevant to your audience. A community can help you foster a sense of belonging, connection, and engagement with your audience.

6 Follow up

The last tip to maintain your audience's interest after a presentation is to follow up with them. You can do this by sending them a thank you note, a reminder, a call to action, or an offer that is related to your presentation. You can also use follow-ups to keep in touch, provide support, or ask for referrals. Follow-ups can help you show your appreciation, interest, and commitment to your audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?