How can you make technical details more engaging in your pitch?

Leverage data visualization and real-world data examples to illustrate the impact of your digital health solutions. Use graphs, charts, and before-and-after comparisons to visually convey how your products drive evidence-based decisions.

Imagine a freelance photographer, Richa, struggling with file organization chaos. Enter your image recognition software as the hero, acting like a digital assistant that sorts and categorizes her photos effortlessly. This process becomes as seamless as organizing a physical photo album. With relatable user stories and metaphors, you're not just pitching technical details; you're presenting solutions in a way that resonates with your audience's experiences and needs.

In the world of auto innovation, technical specs don't always resonate. That's where storytelling gets its HPs! My 15+ years navigating the diverse landscapes of the global automotive industry taught me the magic of weaving compelling narratives about products Imagine a sleek new SUV as a personal Everest conqueror, traversing rugged terrains with effortless grace. Or picture a fuel-efficient engine as a champion marathoner, gliding on miles per gallon, nt just for environmental bragging rights, but for cost-conscious drivers By relating complex features to familiar experiences or relatable figures, we forge a deeper bond with our audience. Customers don't just buy features, they buy experiences, dreams, and possibilities

User pain is better visualised at individual level then aggregate level. And thus there is a need for stories. One time, promoted jobs getting way more impressions than desired. Discussing it in various forums, I realized that providers scrolling to page 2 wasn't perceived as a significant problem. Building scenarios based on provider's journey on and off platform, how and when they come to platform and time they can spend on platform, the team was able to put themselves in provider shoes.

Stories and Analogies are a great way to stretch out technical details use of visual elements gives a bit more clarity to the pitch deck, a chart or an element of infographics adds value to the topic of the deck!

Product role in Pitch is to answer "What" and "Why". One time, I was pitching about provider likability ML model and a tech stakeholder asked me about implementation, and I went into the weeds of database architecture, making everyone confused about the purpose of the meeting. I returned from the meeting with no valuable feedback. I have to wait for 15 days to bring alignment on definition and importance. And, there was not a lot of interest in discussion given my past discussion on technicals.

Integrate real-life user stories and testimonials into your presentations or materials. Share compelling narratives of those who experienced transformative results using your solutions.

Focus on the journey, not the mechanics: Paint the picture of the problem: Describe the pain points, frustrations, and inefficiencies your product tackles. Let your audience feel the bump in the road before introducing the smooth ride ahead. Make the solution the hero: Explain how your product navigates the challenge, highlighting its features and benefits in plain language. Think user-friendly, not circuit diagrams. Show, don't tell: Instead of technical jargon, showcase real-world applications and tangible results. A fuel-efficient engine isn't just numbers; it's family vacations without pit stops.

Innovators often make the mistake of getting too caught up in the details and forget to highlight the benefits. Elmer Wheeler said, "Sell the sizzle, not the steak." For instance, our new sealing technology for bulk bags eliminates the need for sewing. We don't bore customers with the technicalities of timing, temperatures, and pressures. Instead, we focus on what matters to them: our method eliminates thread contamination. That's the key, showing how our innovation makes life easier, not how it works.

Outcomes. Focus on outcomes. If you are going to spend X work hours on your Y technical detail, what matters is how that work will impact the company's key goals and its ROI. Once the what and why are clear, you can bullet point the how but only delve into that if there's clear appetite in the pitch and/or after in the Q&A.

Illustrate the transformative potential of your solutions by presenting before-and-after scenarios. Showcase real-world case studies/scenarios where your product resolved specific challenges.

Es ist entscheidend, dass Ihre Geschichten und Analogien stets einen klaren Bezug zu Ihrem Produkt oder Ihrer Leistung behalten. Vermeiden Sie zu allgemeine Darstellungen, die die spezifischen Eigenschaften Ihres Angebots verwischen. Neben der Betonung von Kundenvorteilen und dem Einsatz von Visualisierungen, ist es wichtig, konkret darzulegen, WAS Ihr Produkt leistet, WIE es die versprochenen Vorteile liefert und WARUM es die beste Lösung für den Kunden ist. So stellen Sie sicher, dass Ihre Präsentation nicht nur emotional ansprechend, sondern auch informativ und überzeugend ist, und sich deutlich von Konkurrenzangeboten abhebt.

Most digitized solutions have technical details, and just like any other solution to a problem, unless we can demonstrate to the end user/buyer how this solution can help solve their specific problems, backed by case studies, the technical details cannot be understood. Utilize Visuals and scheduled demos on Google Meet, Skype, Zoom or Microsoft meeting and get the buyer/user to engage with you and your view points.

One time I was working on internal product for taxonomy and have to present it to customer facing teams. The audience did not care if I use 3 level hierarchy or 5 level hierarchy, using taxonomy or ontology, using ML tool for identification or heuristic rules or no rules. What they wanted to know was how it will impact the users. So, working with customer facing teams to identify specific use cases in next 1 year, defining the impact on email/ sms/ push recommendations, and positive outcome enable me to come up with talking points that excited the stakeholders, enabling them becoming supporters of overall initiative.

Shift gears according to knowledge levels: Don't overwhelm engineers with basic concepts, but don't alienate executives with excessive jargon. Tailor your language to their expertise. Speak their language, not technical mumbo-jumbo: Ditch those intimidating acronyms and replace them with relatable analogies and real-world examples. They'll thank you for it! Embrace the feedback loop: Be present, listen actively, and address concerns head-on. Adjust your pitch as the conversation unfolds, ensuring it truly resonates with your audience.

Die Anpassung an Ihr Publikum ist entscheidend, um technische Details verständlich zu machen. Nehmen Sie nicht an, dass alle die technischen Aspekte Ihres Produkts kennen. Passen Sie Ihren Pitch an deren Hintergrund und Interessen an: Verwenden Sie eine klare Sprache, vermeiden Sie Fachjargon und nutzen Sie passende Beispiele. Seien Sie bereit, auf Fragen zu reagieren und Ihr Vorgehen basierend auf dem Feedback anzupassen. Wenn Sie beispielsweise ein maschinelles Lernprodukt zur Verbesserung des Kundenservice vorstellen, passen Sie den Detailgrad und die Beispiele an, je nachdem, ob Ihr Publikum technisch, geschäftlich oder kundenorientiert ist.

Remember, in the high-stakes race of presentations, continuous improvement is the winning strategy. Just like a finely tuned engine, your pitch will purr with effectiveness when every detail is optimized. Mirror, mirror on the wall: Rehearse solo, seeking clarity and flow. Every detail matters, from technical accuracy to passionate delivery. Feedback pit crew: Engage colleagues, friends, even strangers! Honest critiques fuel improvement, shaping your pitch for diverse audiences. Data-driven dashboard: Track your results – conversion rates, engagement metrics, even audience reactions. Adapt based on what resonates and refine for maximum impact.