How can you optimize your copy for SMS and text message marketing campaigns?

2 Keep it short and simple

SMS and text messages have a limited space of 160 characters, so you need to make every word count. Avoid unnecessary words, jargon, abbreviations, or slang that might confuse or annoy your recipients. Use simple and direct language that conveys your message clearly and concisely. Focus on the benefits and value of your offer, not the features or details. Use active verbs and strong adjectives that create a sense of urgency and emotion.

3 Personalize and segment

SMS and text messages are a personal and intimate form of communication, so you need to make your copy relevant and tailored to your recipients. Use their name, location, preferences, or other data to create a personalized and friendly tone. Segment your audience based on their behavior, interests, or needs, and send them targeted and customized messages that match their stage in the customer journey. This will increase your open rates, response rates, and conversion rates.

4 Include a clear call to action

Every SMS and text message you send should have a clear and compelling call to action that tells your recipients what you want them to do next. Your call to action should be easy to understand, easy to execute, and aligned with your goal. Use verbs that indicate the action, such as "click", "reply", "call", or "visit". Include a link, a phone number, a keyword, or a code that makes it easy for your recipients to follow through. Create a sense of urgency and scarcity by adding a deadline, a limit, or an incentive.