How can you overcome common user journey mapping challenges?
User journey mapping is a powerful tool for product marketing, as it helps you understand your customers' needs, pain points, and goals, and align your product strategy and messaging accordingly. However, creating and using user journey maps effectively can also pose some challenges, such as gathering and analyzing data, involving stakeholders, and keeping the maps updated and relevant. In this article, we'll share some tips on how to overcome these common user journey mapping challenges and create maps that drive value for your product and your customers.