How can you prioritize advertising tasks using the KJ Method?

1 What is the KJ Method?

The KJ Method is a collaborative process that helps you organize and prioritize your ideas and opinions. It was developed by Jiro Kawakita, a Japanese anthropologist and quality management expert, who also goes by the initials KJ. The method involves four steps: generating, grouping, labeling, and voting. You can use the KJ Method for any kind of problem or goal, such as choosing a campaign strategy, selecting a target audience, or deciding on a creative concept.

3 How to group ideas

The second step of the KJ Method is to group your ideas into categories based on their similarities or themes. You can do this by arranging your sticky notes or cards on a large surface, such as a wall or a table. You can move them around until you find a logical and intuitive way to cluster them. You don't have to force every idea into a group, you can leave some outliers or create subgroups if needed. The goal is to create a visual map of your ideas and how they relate to each other.

4 How to label ideas

The third step of the KJ Method is to label each group of ideas with a short and descriptive name. You can use a different color or shape of sticky note or card to write the labels. The labels should capture the essence or the main theme of each group. For example, if you are prioritizing advertising tasks for a new product launch, you might have groups like "Product features", "Competitor analysis", "Customer feedback", or "Creative direction". The labels should help you communicate and explain your ideas to others.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?