How can you prioritize user requirements based on demographics?

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User requirements are the needs, goals, and expectations of your target audience for a product or service. As a UX researcher, you want to identify and prioritize the most important and relevant user requirements for your design project. But how can you do that based on demographics, such as age, gender, income, education, location, and culture? In this article, you will learn how to use some common frameworks and methods to prioritize user requirements based on demographics.

Key takeaways from this article
  • Use demographic-specific tools:
    Employ personas and user journey maps to visualize distinct user segments. These tools help you understand diverse needs and craft tailored experiences.### *Leverage prioritization frameworks:Utilize methods like the MoSCoW or Kano models to rank user requirements. This ensures you focus on the most impactful and relevant needs for each demographic.
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